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Strategic Entrepreneurship Building the Wheel of Scalable and Sustainable Business Models
- Textbook
Published 2026
Description
Developing a business model that is both scalable and sustainable is fundamental to successful modern-day entrepreneurship. Grounded in up-to-date theoretical research and supported by practical guidance that students can replicate themselves, this textbook gives a holistic overview of effective business model development that is applicable across industries, geographies and both for-profit and non-profit contexts. Utilising an innovative and dynamic 'wheel' framework, the textbook takes readers through five key elements to explore when building their own business models. Each chapter promotes…
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Key features
- Uses an innovative five-part 'wheel' framework to contextualise the development of business models as a series of dynamic, continuous processes
- Grounded in up-to-date research and supplemented with case studies, discussion questions, exercises, key takeaways, and 'how-to' guides throughout to encourage students to put the theory they have learned into practice
- Further reading recommendations and links to multimedia resources provide opportunities for students to explore areas of interest in more depth, while online lecture slides, sample syllabi and assessments, and teaching notes for opening cases supplement teaching for instructors
Keywords
About the book
- Subjects Business and Management,Entrepreneurship and Innovation,Strategic Management
- Format: Hardback
- Expected publication date: 03 December 2026
- ISBN: 9781009482950
- Dimensions (mm): 254 x 178 mm
- Page extent: 300 pages
- Availability: Not yet published - available from
- Format: Paperback
- Expected publication date: 03 December 2026
- ISBN: 9781009482936
- Dimensions (mm): 254 x 178 mm
- Page extent: 300 pages
- Availability: Not yet published - available from
- Format: Digital
- Publication date: 30 October 2026
- ISBN: 9781009482929
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Entrepreneurship Beyond the Textbook
How do you build a startup that is both scalable and sustainable?
Professor Joanne Zhang joins Tracxn in their School to Start Up series to share insights on entrepreneurship, startup strategy, sustainable business models, innovation, and experiential learning. Watch the full interview here.
