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    • Generative AI
    Authors

    3 results in Generative AI in Keywords: Generative AI

    Subject: Computer Science
    ,
    Working Paper
    , Title:

    AI Debt: Verification Burdens, Rework Externalities, and the Hidden Costs of Asymmetric Generative-AI Adoption

    , Authors: John Cheung
    Version 1 posted 23 May 2026
    173
    Downloads
    by Cambridge Open Engage
    Subject: Management
    ,
    Working Paper
    , Title:

    AI-Driven Marketing: Transforming Customer Engagement, Personalization, and Strategic Decision-Making in the Digital Era

    , Authors: Ashutosh Kumar Gupta
    Version 1 posted 17 September 2026
    52
    Downloads
    by Cambridge Open Engage
    Subject: Psychology
    ,
    Working Paper
    , Title:

    Where Should AI Sit in the Future Consumer Decision Making? – History and Future

    , Authors: Xiangru Chen, Tiantai Deng
    Version 1 posted 25 August 2025
    398
    Downloads
    1
    Citations
    by Cambridge Open Engage
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