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‘Soft power’ in a hardening world

News and Events

‘Soft power’ in a hardening world

Supporting and investing in the high-quality teaching and testing of English is one of the best ways for the UK government to shore up its soft power, according to Francesca Woodward, Cambridge's global managing director for English. 

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Ángel Gurria-Quintana
A group of people, From left to right: Daniel Zeichner MP; Dr Naimatullah Zafary; Francesca Woodward; Nick Hillman, sitting at a table in front of a projector screen, with a person holding a microphone in the center. On the table there are bottles, papers, and other objects, and in the background there are banners with text and images. The ceiling is illuminated with lights, suggesting that the group is attending a heplac panel discussion.
From left to right: Daniel Zeichner MP; Dr Naimatullah Zafary; Francesca Woodward; Nick Hillman, at the Labour Party Conference