Chapter 3 is focuses on a crucial skill: You can only write by writing. While the ultimate extrinsic goal of writing is publishing (in whichever form the ultimate outcome of one’s writing may take), it is important to find intrinsic goals to support and facilitate one’s writing. Having a routine is one such goal, since it normalizes writing. Building and capitalizing on one’s momentum is another such goal. Keeping a word count can also help build momentum and is one of the behavioral modification strategies known to work in other areas such as weight loss. Finally, the chapter discusses a crucial goal for academics: to defend their writing time from the other demands of academic life.