Mytho-historical stories are living, breathing narratives that structure a community's actions. However, they would die a natural death unless someone ensured their relevance. Since the 1970s, a multi-pronged strategy has been employed by the caste associations to build ethnohistorical accounts. These accounts were anchored in the figure of King Agrasen.

Omprakash Agarwal, a man now in his seventies and the editor of one of the oldest Agarwal newspapers—Yuva Agarwal (young Agarwal)—said:

He was referring to a film made by the public service broadcaster about the legendary progenitor of the Agarwal community. The newspaper had been started in the 1980s. It was a Tuesday afternoon, and we were sitting in Arjun Agarwal's office near Filmistan in Karol Bagh, Delhi. Arjun Agarwal is a builder and real estate tycoon who is also the patron of Yuva Agarwal. The entrance to the office was a green door leading up to a flight of stairs. The office was located between small furniture shops run by Muslim owners and had been in the same place for decades. Arjun Agarwal sat in an air-conditioned office while Omprakashji1 sat outside. Three staff members and Omprakashji worked together to bring out fortnightly issues of Yuva Agarwal. After his retirement from a government job, Omprakashji was brought in as the editor of the newspaper.