This chapter delineates a mixed-methods research strategy that integrates quantitative and qualitative data for a thorough analysis of the psychological aspects of fitness technology. This section outlines the research design, participant characteristics, and analytical approaches employed, offering a methodological perspective to enrich comprehension of how fitness technology impacts users’ self-concept and anxiety levels. The robustness of this methodology supports the conclusions presented in the following sections.

This study utilizes a mixed-methods approach to investigate the psychological impact of fitness technology on physical self-concept and social physique anxiety, combining quantitative and qualitative data. This integrated method enables a thorough examination of the impact of fitness technology on users’ self-perceptions and body-related anxieties according to Zartaloudi et al. (2023). The quantitative aspect examines the connections among the use of fitness technology, physical self-concept, and social physique anxiety, whereas the qualitative aspect delves into users’ individual experiences and perspectives. This chapter details the research design, participant demographics, data collection methods, and analysis techniques.