Only one person can answer as to the sincerity of the decision Boris made to back leave. The now infamous two articles allow his enemies to present his decision as an act of calculating duplicity for which they will forever believe him guilty. This perhaps also provides a focus for the real cause of their angst – that he beat them. I can only observe that I saw him use this device often in decision-making. Whatever motivated his decision in February 2016, he certainly owned it from there on. Johnson’s arrival as the public face of leave brought energy and stardust to the campaign. New voters seemed to ‘have permission’ to vote leave because of Johnson’s arrival. He moved the centre of gravity of the campaign away from the purely Faragist proposition. A good test of the effectiveness of the message was in the reaction of some of the arch-Brexiteers. Supreme bores like Bernard Jenkin deeply resented Johnson, whom they regarded as a Johnny-come-lately. Those not stuck in the time warp of 1992–7 rejoiced at it.