Chapter 7 builds on insights about the contextual nature of a tolerance for negative racial appeals from Chapter 6. This current partisan divide, where the Republican Party has consolidated white voters, mobilized feelings of threat, and is using negative, explicit appeals to motivate their base is not necessarily a “given.” Instead, it is the result of our particular context. This chapter demonstrates the tenuous nature of this relationship with two original survey experiments that test what happens when partisans see a racially minoritized group (here, Latines) as benefitting their political party. It finds that when white partisans are told that the growing number of Latines in the US are increasingly voting for their preferred political party, they reject anti-Latine rhetoric from a co-partisan politician. In other words, when partisans see members of a racially minoritized group as potentially instrumental to their political success (and thus do not see them as a threat), they are less willing to endorse racist rhetoric directed at that group. The findings of this chapter demonstrate the strategic nature of whiteness as an identity rooted in preserving dominance.