Driving objectives for scalability and growth whilst managing continuing development demands careful consideration and planning. This chapter offers generally-applicable principles and techniques, including: • How required services and materials will be sourced and managed through the supply chain, including standardization and options for out-sourcing • How the desired customer experience will be achieved through the design of a customer journey • How continuing development will be prioritized and planned including technology readiness, requirement prioritization and roadmap design • How development, release and deployment of the offering will be managed and controlled, including variation and source code management • How the offering will be delivered to customers, including through a channel strategy and routes to market For each of these topics relevant principles, considerations and techniques are introduced and illustrated using real-world examples and the rolling case study. Many of the subjects introduced in this chapter are large and sophisticated: the approach adopted is structured and presented at a level to serve the principal needs of the entrepreneur.