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Chapter 1 - Learning from Loss, or Doubling Down?

Published online by Cambridge University Press:  18 June 2026

Seth Masket
Affiliation:
University of Denver
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Summary

Under the usual rules of US political parties, candidates are vetted by party insiders, and people who lose a presidential race don’t get a second shot. Trump defied this and many other historical traditions. Understanding this means understanding election narratives and beliefs about electability, and how those in the GOP today are different from what they were in the past and what the Democratic Party has. The chapter provides a book outline.

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