Book contents
- Enterprise and Integration
- Cambridge Studies in the Emergence of Global Enterprise
- Enterprise and Integration
- Copyright page
- Dedication
- Contents
- Figures
- Tables
- Abbreviations
- Introduction
- 1 How to Make a Market
- 2 Coproducing Common Standards
- 3 Regional Business Strategies
- 4 Manufacturing the Single Market
- 5 Financing Economic Transformations
- 6 Commerce against the Social Single Market
- Conclusion
- Appendix European Commission Directorates General 1985–1992
- Acknowledgments
- Bibliography
- Index
5 - Financing Economic Transformations
Published online by Cambridge University Press: 02 July 2026
Book contents
- Enterprise and Integration
- Cambridge Studies in the Emergence of Global Enterprise
- Enterprise and Integration
- Copyright page
- Dedication
- Contents
- Figures
- Tables
- Abbreviations
- Introduction
- 1 How to Make a Market
- 2 Coproducing Common Standards
- 3 Regional Business Strategies
- 4 Manufacturing the Single Market
- 5 Financing Economic Transformations
- 6 Commerce against the Social Single Market
- Conclusion
- Appendix European Commission Directorates General 1985–1992
- Acknowledgments
- Bibliography
- Index
Summary
Drawing on archival sources from Paribas as well as published statements from bank chairmen Jean-Yves Haberer, Michel François-Poncet and André Lévy-Lang, this chapter examines Paribas in the European economy of the 1980s and 1990s, the evolution of the bank’s business strategy amid the macroeconomic changes of market integration and market openings, and the bank’s perspectives on the Single Market and banking regulation in European economic governance. If carmakers like Volkswagen and BMW expressed enthusiasm about the business opportunities of the Single Market Program for their supply chains, production, and distribution and even supported the EEC’s efforts to develop environmental regulations, merchant banks like Paribas seemed rather ambivalent and even directly opposed to the regulatory and social dimensions of market integration through their lobbying efforts and business interest associations. In the early 1990s, the opening of Central and Eastern Europe presented new investment and growth opportunities making Paribas much more interested in business opportunities in Central and Eastern Europe, the “CEE,” than in the business environment of the EEC and its Single Market.
Keywords
Information
- Type
- Chapter
- Information
- Enterprise and IntegrationBig Business and the Making of the Single European Market, pp. 158 - 183Publisher: Cambridge University PressPrint publication year: 2026
Accessibility standard: WCAG 2.2 AAA
Why this information is here
This section outlines the accessibility features of this content - including support for screen readers, full keyboard navigation and high-contrast display options. This may not be relevant for you.Accessibility Information
The HTML of this chapter
complies with version 2.2 of the
Web Content Accessibility Guidelines
(WCAG), offering more comprehensive accessibility measures for a broad range
of users and attains the highest
(AAA)
level of WCAG compliance, optimising the user experience by meeting the most extensive
accessibility guidelines.
Content Navigation
Table of contents navigation
Allows you to navigate directly to chapters, sections, or non‐text items through a linked table of contents, reducing the need for extensive scrolling.
Allows you to navigate directly to chapters, sections, or non‐text items through a linked table of contents, reducing the need for extensive scrolling.
Index navigation
Provides an interactive index, letting you go straight to where a term or subject appears in the text without manual searching.
Provides an interactive index, letting you go straight to where a term or subject appears in the text without manual searching.
Reading Order & Textual Equivalents
Single logical reading order
You will encounter all content (including footnotes, captions, etc.) in a clear, sequential flow, making it easier to follow with assistive tools like screen readers.
You will encounter all content (including footnotes, captions, etc.) in a clear, sequential flow, making it easier to follow with assistive tools like screen readers.
Short alternative textual descriptions
You get concise descriptions (for images, charts, or media clips), ensuring you do not miss crucial information when visual or audio elements are not accessible.
You get concise descriptions (for images, charts, or media clips), ensuring you do not miss crucial information when visual or audio elements are not accessible.
Full alternative textual descriptions
You get more than just short alt text: you have comprehensive text equivalents, transcripts, captions, or audio descriptions for substantial non‐text content, which is especially helpful for complex visuals or multimedia.
You get more than just short alt text: you have comprehensive text equivalents, transcripts, captions, or audio descriptions for substantial non‐text content, which is especially helpful for complex visuals or multimedia.
Visualised data also available as non-graphical data
You can access graphs or charts in a text or tabular format, so you are not excluded if you cannot process visual displays.
You can access graphs or charts in a text or tabular format, so you are not excluded if you cannot process visual displays.
Visual Accessibility
Use of colour is not sole means of conveying information
You will still understand key ideas or prompts without relying solely on colour, which is especially helpful if you have colour vision deficiencies.
You will still understand key ideas or prompts without relying solely on colour, which is especially helpful if you have colour vision deficiencies.
Use of high contrast between text and background colour
You benefit from high‐contrast text, which improves legibility if you have low vision or if you are reading in less‐than‐ideal lighting conditions.
You benefit from high‐contrast text, which improves legibility if you have low vision or if you are reading in less‐than‐ideal lighting conditions.