Chapter 3 looks at 1960s and early 1970s demand-management framers’ efforts to strengthening short-term stabilization policy by inscribing a demand-management frame in budgetary reporting. In discourse, demand management was widely deemed the most important aspect of annual budgetary cycles. In practice, however, public-facing symbolic fiscal practices were still structured around the need of balancing the budget. This created political and technocratic difficulties. A proper demand management policy device was needed. But government elites did not agree on which one. Key here were the contrasting imperatives of economic-policy and bureaucratic framing contests as Treasury-control framers privileged their bureaucratic-politics interests to the detriment of devoting more efforts to creating a demand management indicator that, while limited in its internal usefulness, could support government attempts at economic policy framing and help manage public economic policy debate.