Chapter 4 critically examines the fact that sometimes innovations not only fail to solve crucial problems, but are the problem itself. Specifically, it explains why Ring doorbell exemplifies the threat of home surveillance innovation. The billion-dollar Amazon subsidiary sold millions of Americans on the promise of security via surveillance without any credible evidence that its system works. But rather than encouraging people to adopt proven security upgrades, such as better locks and secure package drops, Ring wins customers by making its digital innovation seem essential amid a climate of rising fear. By fighting against boring yet effective alternatives, Ring’s anxiety-inducing features have further normalized intensive networked surveillance and helped turn innocuous neighborly interactions into potential threats.