In 1967 the great Sethian scholar, Herman te Velde, presented a paper at the XXVII International Congress of Orientalists in Ann Arbor, Michigan U.S.A. The paper was entitled “The Egyptian God Seth as a Trickster,” and in it te Velde examined Seth’s attributes that might be considered in naming him as a trickster and concluded that Seth had five elements in common with tricksters of other cultures, namely that he was disorderly and uncivilised, he was a murderer, a homosexual and a slayer-of-the-monster. This paper will examine a further attribute of Seth’s character, as what in modern terms we would call a ‘con-man’. Evidence for this will be presented by considering his role in the death of Osiris and the way that this was achieved and his use of ‘trickery’ during his subsequent ‘Contendings’ with Horus, as described in Chester Beatty Papyrus I and by Plutarch. Other examples of his confidence tricks include those described in Papyrus Jumilhac. Finally, an attempt will be made to explain why the more extreme traits seen in Seth’s character, including his confidence trickery, appear to have maintained an appeal throughout Pharaonic history.