1. Reaching the whole workforce

Challenges:

1c1. Highly controlled work environment

1c2. Massive scale divided by shifts and departments and contract types

1c3. Many different nationalities and languages

1c4. Long working hours

1c5. High turnover in staff

1c6. People live far away and travel in

Responses:

1r1. Laying the foundations

1r2. Seizing the time

1r3. Leading with strikes protesting substantive issues – recruiting on the picket line and after

1r4. Making use of Amazon's own structures – VOA Board, Associate Forum, Team Connects, All Hands Meetings

1. Sustaining action and engagement

Challenges:

2c1. Fear of victimization and anti-union propaganda

2c2. Vulnerabilities due to immigration status

2c3. Families reliant on remittances

2c4. Knowledge of UK laws and institutions

Responses:

2r1. Enabling strike action with hardship payments while maintaining accountability

2r2. Winning ballots with a growing membership – gate jobs, phone banking, peer-to-peer texting, translation, scholarships, orange envelopes

2r3. Applying for recognition within the limitations of the CAC process, supported by legal challenges with Foxglove, CAC reform with LP

2r4. Offering members representation and protection

1. Developing leadership

Challenges:

3c1. Amazon targets specific communities

3c2. Promotion practices encourage division

3c3. Little trade union experience

3c4. Officers from different backgrounds

3c5. Attempts by Amazon to pressure or buy off leaders and present GMB as an alien ‘business’