This chapter investigates why people join pro-oil campaigns. Attending to the case study of Canada’s Energy Citizens (CEC), the chapter argues that the campaign’s early stages relied on personal connections between members as much as fealty to a political cause. The fledgling campaign mobilized staff’s friends and coworkers, who joined as a show of collegial support. These bonds were solidified by shared feelings of precarity, with members believing that their own livelihoods and communities were dependent on the largesse of oil companies. It was the threat of losing their way of life – or more exactly, the perception that their way of life was under attack from environmentalists and legislators –that kept pro-oil campaigners mobilized. Joiners’ enthusiasm for supporting industry was often tempered by feelings of risk, however, as they worried about how becoming the face of Big Oil might affect their employability or personal relationships. Joiners also critiqued CEC’s focus on civility, which they believed undercut the effectiveness of the campaign.