The Quest to Make America Great Again
from Part I
Published online by Cambridge University Press: 23 July 2026
This chapter explores the use of restorative nostalgic political propaganda by antidemocratic forces to pursue a myth of a “golden age” and reinstate policies built on racism, homophobia, transphobia, and misogyny. Although conservative political figures in the US have long capitalized on the allure of restorative nostalgia to delegitimize progressive social and political reforms, today’s populist MAGA movement is different in both kind and degree. In a quest to “make America great again,” the MAGA movement aims to turn the clock back on decades of social justice gains by villainizing the social progress and expansion of rights that have made many of our lives possible. This chapter explains the historic use of restorative nostalgic propaganda by fascist regimes to blame modernity and the expansion of civil and political rights for the loss of a “great mythic past” defined by simplicity and prosperity. Under this view, individuals who advocate for progressive reforms are demonized and branded as enemies of the state. Restorative nostalgic political propaganda demands the exclusion and erasure of nonconforming individuals to restore the “simple life” and regain national glory.
To save this book to your Kindle, first ensure no-reply@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.
Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.
Find out more about the Kindle Personal Document Service.
To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.
To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.