Book contents
- Regenerative Strategies
- Organizations and the Natural Environment
- Regenerative Strategies
- Copyright page
- Contents
- Figures
- Tables
- Foreword: Reversing Course
- Acknowledgements
- 1Introduction
- 2Assessing the Response to the Climate Grand Challenge
- 3Business as Usual
- 4Sustainable Business Models
- 5Climate Emergency in the Anthropocentric Era
- 6The Regenerative Strategy
- 7The Regenerative Strategy
- 8Concluding Remarks
- Index
- References
7 - The Regenerative Strategy
Facing the Climate Emergency
Published online by Cambridge University Press: 28 March 2024
Book contents
- Regenerative Strategies
- Organizations and the Natural Environment
- Regenerative Strategies
- Copyright page
- Contents
- Figures
- Tables
- Foreword: Reversing Course
- Acknowledgements
- 1Introduction
- 2Assessing the Response to the Climate Grand Challenge
- 3Business as Usual
- 4Sustainable Business Models
- 5Climate Emergency in the Anthropocentric Era
- 6The Regenerative Strategy
- 7The Regenerative Strategy
- 8Concluding Remarks
- Index
- References
Summary
This chapter illustrates how to put a regenerative strategy into action by introducing a pioneering business case. The company Carbon Engineering is developing cutting-edge technologies, such as Direct Air Capture and AIR TO FUELS, to capture, sequester and, more importantly, apply captured carbon dioxide in the production of synthetic fuel, carrying out a regenerative strategy. Through a qualitative research design, we show how this company (1) demonstrates explorer and prospector behaviour, going beyond the reduction of emissions to achieve net zero and even net negative emissions, or positive environmental externalities; (2) redefines its purpose, vision and mission, passing from a profit-only logic to systemic socioecological resilience through eco-emotional wealth and environmental performance; (3) develops a new, wider form of stakeholder management to engage market and fringe stakeholders; and finally (4) frames a new time perspective, the long- and very long-term view that sustainable development requires – an intra- and intergenerational commitment.
Keywords
Information
- Type
- Chapter
- Information
- Regenerative StrategiesExploring New Sustainable Business Models to Face the Climate Emergency, pp. 179 - 222Publisher: Cambridge University PressPrint publication year: 2024
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