This chapter investigates how twenty-first-century Scotland relates to the Scots of Europe. It examines the Scottish approach towards international fans of Scotland, and in particular the Scottish government's recent efforts to connect with the Scottish 'diaspora'. The chapter explores the 2009 'Homecoming Scotland' campaign and the new rhetoric of 'affinity Scots'. The Scottish diaspora campaigns mainly target North America and try to profit from what has been called 'America's growing obsession with its Scottish connections'. The chapter describes clanship as a zone of contact and interaction. In the Scottish dreamscape, Scotland is a land of clans, and many play-actors hope to associate themselves with the remnants of the clan system. The chapter focuses on 'The Gathering', the Homecoming campaign's centrepiece festival, which took place in Edinburgh in 2009, following a Dutch pipe band on their journey to Scotland, the place on the map.