Commercial Nationalism and Tourism: Selling the National Story

This book combines academic analysis and critical exploration to examine national narratives in the context of tourism and events around the world. It explores how particular narratives are woven to tell (and sell) a national story. By deconstructing images of the nation, it closely examines how national texts create key archival imagery that can promote tourism and events while also shaping national identity. It investigates the complex relationship between state appropriation of marketing strategies and the commercial use of nationalist discourses. The book aims to demystify the ways in which the nation is imagined by key organisers and organisations and then communicated to millions.

- Aa Reduce text
- Aa Enlarge text

View selected items
Save to my bookmarks
Export citations
Download PDF (zip)
Save to Kindle
Save to Dropbox
Save to Google Drive
Save content to
To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to .

To save content items to your Kindle, first ensure no-reply@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

Please be advised that item(s) you selected are not available.
You are about to save
Your Kindle email address

Please provide your Kindle email.

@free.kindle.com @kindle.com (service fees apply)

By using this service, you agree that you will only keep content for personal use, and will not openly distribute them via Dropbox, Google Drive or other file sharing services

Contents

Frontmatter
pp i-iv
- - Get access
    
    Check if you have access via personal or institutional login
    
    Log in Register Recommend to librarian
- Export citation

Contents
pp v-vii
- - Get access
    
    Check if you have access via personal or institutional login
    
    Log in Register Recommend to librarian
- Export citation

Acknowledgements
pp ix-ix
- - Get access
    
    Check if you have access via personal or institutional login
    
    Log in Register Recommend to librarian
- Export citation

Contributors
pp xi-xvi
- - Get access
    
    Check if you have access via personal or institutional login
    
    Log in Register Recommend to librarian
- Export citation

Introduction
pp 1-1
- - Get access
    
    Check if you have access via personal or institutional login
    
    Log in Register Recommend to librarian
- Export citation

1 - Commercial Nationalism: Mapping the Landscape
pp 3-22
- By Leanne White
- - Get access
    
    Check if you have access via personal or institutional login
    
    Log in Register Recommend to librarian
- Export citation

Part 1 - National Narratives, Heritage and Tourism
pp 23-23
- - Get access
    
    Check if you have access via personal or institutional login
    
    Log in Register Recommend to librarian
- Export citation

2 - Canada’s National Parks: Nationhood, Tourism and the Utility of Nature
pp 25-39
- By Kathleen Rettie
- - Get access
    
    Check if you have access via personal or institutional login
    
    Log in Register Recommend to librarian
- Export citation

3 - Tourism and Nationalism in the Former Yugoslavia
pp 40-52
- By Patrick Naef
- - Get access
    
    Check if you have access via personal or institutional login
    
    Log in Register Recommend to librarian
- Export citation

4 - Away but Together: Diaspora Tourism and Narratives of Ukrainian Immigrants in the United States
pp 53-63
- By Svitlana Iarmolenko, Deborah Kerstetter, Moji Shahvali
- - Get access
    
    Check if you have access via personal or institutional login
    
    Log in Register Recommend to librarian
- Export citation

5 - Travelling to the Past: XI’an and the Tang Imperial City
pp 64-74
- By Yujie Zhu, Yang Yang
- - Get access
    
    Check if you have access via personal or institutional login
    
    Log in Register Recommend to librarian
- Export citation

6 - A New Indian National Story
pp 75-89
- By Maya Ranganathan
- - Get access
    
    Check if you have access via personal or institutional login
    
    Log in Register Recommend to librarian
- Export citation

7 - The Silk Road, Identities and Commercial Nationalisms
pp 90-101
- By Alan Clarke
- - Get access
    
    Check if you have access via personal or institutional login
    
    Log in Register Recommend to librarian
- Export citation

Part 2 - Tourism Branding and Promotion
pp 103-103
- - Get access
    
    Check if you have access via personal or institutional login
    
    Log in Register Recommend to librarian
- Export citation

8 - 100% Pure Neoliberalism: Brand New Zealand, New Thinking, New Stories, Inc.
pp 105-125
- By C. Michael Hall
- - Get access
    
    Check if you have access via personal or institutional login
    
    Log in Register Recommend to librarian
- Export citation

9 - National Identity in Africa’s Tourism Industry
pp 126-137
- By Kelly Phelan
- - Get access
    
    Check if you have access via personal or institutional login
    
    Log in Register Recommend to librarian
- Export citation

10 - Branding a Nation-state after Half a Century of Independence: The Case of Malta
pp 138-148
- By Marie Avellino Stewart, George Cassar
- - Get access
    
    Check if you have access via personal or institutional login
    
    Log in Register Recommend to librarian
- Export citation

11 - Who Owns ‘Brand Estonia’? The Role of Residents and the Diaspora
pp 149-162
- By Brent Mckenzie
- - Get access
    
    Check if you have access via personal or institutional login
    
    Log in Register Recommend to librarian
- Export citation

12 - When the Incredible Got Lost in Controversies: Selling Tourism in India
pp 163-175
- By Sagar Singh
- - Get access
    
    Check if you have access via personal or institutional login
    
    Log in Register Recommend to librarian
- Export citation

13 - From Risky Reality to Magical Realism: Narratives of Colombianness in Tourism Promotion
pp 176-191
- By Juan Sanin
- - Get access
    
    Check if you have access via personal or institutional login
    
    Log in Register Recommend to librarian
- Export citation

Part 3 - Festivals, Events and National Identity
pp 193-193
- - Get access
    
    Check if you have access via personal or institutional login
    
    Log in Register Recommend to librarian
- Export citation

14 - ‘Imagine Ben Hur in Formula One’: An Analysis of the National Gallop in Hungary
pp 195-211
- By Tamara Rátz, Anna Irimiás
- - Get access
    
    Check if you have access via personal or institutional login
    
    Log in Register Recommend to librarian
- Export citation

15 - Examining Cherry Blossom Celebrations in Japan and Around the World
pp 212-226
- By Michael Basil
- - Get access
    
    Check if you have access via personal or institutional login
    
    Log in Register Recommend to librarian
- Export citation

16 - Canadian Nationalism and the Memory of the First World War in France and Belgium
pp 227-238
- By Jean Martin, Pascale Marcotte
- - Get access
    
    Check if you have access via personal or institutional login
    
    Log in Register Recommend to librarian
- Export citation

17 - ‘Daddy, Why do we Celebrate SG50?’ A Response to a Child Regarding Singapore’s Golden Jubilee
pp 239-250
- By Aaron Tham
- - Get access
    
    Check if you have access via personal or institutional login
    
    Log in Register Recommend to librarian
- Export citation

18 - Covering ‘Captain America’ and (Re)Imagining the United States during the 2014 FIFA World Cup
pp 251-263
- By Nicholas Wise, John Harris
- - Get access
    
    Check if you have access via personal or institutional login
    
    Log in Register Recommend to librarian
- Export citation

19 - Promoting Canada’s Cultural Mosaic: John Murray Gibbon and Folk Music Festivals
pp 264-277
- By Leighann Neilson
- - Get access
    
    Check if you have access via personal or institutional login
    
    Log in Register Recommend to librarian
- Export citation

Conclusion
pp 279-279
- - Get access
    
    Check if you have access via personal or institutional login
    
    Log in Register Recommend to librarian
- Export citation

20 - Commercial Nationalism Research Directions: Negotiating New National Narratives
pp 281-288
- By Leanne White
- - Get access
    
    Check if you have access via personal or institutional login
    
    Log in Register Recommend to librarian
- Export citation

Index
pp 289-299
- - Get access
    
    Check if you have access via personal or institutional login
    
    Log in Register Recommend to librarian
- Export citation

Metrics

Total number of HTML views: 0

Total number of PDF views: 0 *

Loading metrics...

Total views: 0 *

Loading metrics...

* Views captured on Cambridge Core between #date#. This data will be updated every 24 hours.

Usage data cannot currently be displayed.

Why this information is here

This section outlines the accessibility features of this content - including support for screen readers, full keyboard navigation and high-contrast display options. This may not be relevant for you.

Accessibility Information

Accessibility compliance for the eReader version of this book is currently unknown and may be updated in the future.

Commercial Nationalism and Tourism

Selling the National Story

Book description

Refine List

Actions for selected content:

Save Search

Contents

Metrics

Full text views

Book summary page views

Accessibility standard: Unknown

Why this information is here

Accessibility Information