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  3. Demystifying Mentalities
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  • Publisher:
    Cambridge University Press
    Publication date:
    07 January 2010
    31 August 1990
    ISBN:
    9780511607691
    9780521366809
    DOI:
    https://doi.org/10.1017/CBO9780511607691
    Dimensions:
    Weight & Pages:
    Dimensions:
    (228 x 152 mm)
    Weight & Pages:
    0.28kg, 184 Pages
    • Subjects:
    Life Sciences, Sociology: General Interest, Cognitive Psychology, Anthropology, Anthropological Theory
    Series:
    Themes in the Social Sciences
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    Subjects:
    Life Sciences, Sociology: General Interest, Cognitive Psychology, Anthropology, Anthropological Theory
    Series:
    Themes in the Social Sciences
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    Book description

    If faraway peoples have different ideas from our own, is this because they have different mentalities? Did our remote ancestors lack logic? The notion of distinct mentalities has been used extensively by historians to describe and explain cultural diversity. Professor Lloyd rejects this psychologising talk of mentalities and proposes an alternative approach, which takes as its starting point the social contexts of communication. Discussing apparently irrational beliefs and behaviour (such as magic), he shows how different forms of thought coexist in a single culture but within conventionally defined contexts.

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