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Series:   Elements in Publishing and Book Culture

The ABCs of BookTok

Expected online publication date:  21 January 2027

Sonali Kulkarni and
Emilie Owens
Sonali Kulkarni
Affiliation:
Tilburg University
Emilie Owens
Affiliation:
University of Oslo

Summary

This Element provides an introduction to BookTok, a literary subculture of the popular digital sharing application TikTok, from the perspective of children and young adult literature (CYAL) studies. With an aim to asking what BookTok means for the field, this text engages with three theoretical keywords from CYAL - agency, affect, and age - by approaching them with a set of analytical concepts which are relevant to the digital literary space of BookTok: Audiences, Books, and Creators. These are the ABCs of BookTok, explored in this volume through analysis of a diverse series of TikTok videos as meaningful case studies. Useful as both an introduction text and an analytical toolkit, this Element presents an introductory framework for future investigation of BookTok as a significant cultural phenomenon. This title is also available as Open Access on Cambridge Core.

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Type
Element
Information
Series: Elements in Publishing and Book Culture
Online ISBN: 9781009620727
Publisher: Cambridge University Press
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This content is Open Access and distributed under the terms of the Creative Commons Attribution licence CC-BY-NC-ND 4.0 https://creativecommons.org/cclicenses/

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The ABCs of BookTok
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The ABCs of BookTok
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