When dealing with time continuous processes, the discovered association rules may change significantly over time. This often reflects a change in the process as well. Therefore, two questions arise: What kind of deviation occurs in the association rules over time, and how could these temporal rules be presented efficiently? To address this problem of representation, we propose a method of visualizing temporal association rules in a virtual model with interactive exploration. The presentation form is a three-dimensional correlation matrix, and the visualization methods used are brushing and glyphs. Interactive functions used for displaying rule attributes and exploring temporal rules are implemented by utilizing Virtual Reality Modeling Language v2 mechanisms. Furthermore, to give a direction of rule potential for the user, the rule statistical interestingness is evaluated on the basis of combining weighted characteristics of rule and rule matrix. A constraint-based association rule mining tool which creates the virtual model as an output is presented, including the most relevant experiences from the development of the tool. The applicability of the overall approach has been verified by using the developed tool for data mining on a hot strip mill of a steel plant.