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Addiction is not as puzzling as it seems

Published online by Cambridge University Press:  04 February 2010

Jim Orford
Jim Orford
Affiliation:
School of Psychology, University of Birmingham, Edgbaston, Birmingham B15 2TT, United Kingdom, jforford@bham.ac.uk
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Abstract

Heyman's target article seeks to resolve the apparent paradox surrounding the issue of control in relation to addictive behaviour. The present commentary argues that addiction is in fact less paradoxical and more easily understandable than Heyman supposes. A fully satisfactory model of addiction, however, requires a more multifaceted approach than that provided by the type of behavioural choice theory favoured by Heyman.

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Open Peer Commentary
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Behavioral and Brain Sciences , Volume 19 , Issue 4 , December 1996 , pp. 591 - 592
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Copyright © Cambridge University Press 1996

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