The “adaptive toolbox” model of the mind is much too uncritical, even as a model of bounded rationality. There is no place for a “meta-rationality” that questions the shape of the decision-making environments themselves. Thus, using the ABC Group's “fast and frugal heuristics,” one could justify all sorts of conformist behavior as rational. Telling in this regard is their appeal to the philosophical distinction between coherence and correspondence theories of truth.