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The cost of an interrupted response pattern

Published online by Cambridge University Press:  04 February 2010

Thomas R. Zentall
Thomas R. Zentall
Affiliation:
Department of Psychology, University of Kentucky, Lexinton, KY 40506zentall@ukcc
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Abstract

Rachlin proposes that the mechanism underlying self-control involves the cost incurred in changing one's response pattern, but his account explains neither how the response pattern is originally established nor why a change in response pattern entails a cost. I suggest that response patterns occur because they tend to be effective (thus alternatives are more costly) and are maintained because the decision process itself is costly.

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Open Peer Commentary
Information
Behavioral and Brain Sciences , Volume 18 , Issue 1: An International Journal of Current Research and Theory with Open Peer Commentary , March 1995, pp. 147 - 148
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Copyright © Cambridge University Press 1995

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