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Errors of judgment and the logic of conversation

Published online by Cambridge University Press:  01 June 2004

Norbert Schwarz*
Affiliation:
Institute for Social Research, University of Michigan, Ann Arbor, MI 48106-1248 http://sitemaker.umich.edu/norbert.schwarz
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Abstract:

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Experimental procedures routinely violate the cooperative principle of conversational conduct by presenting irrelevant information in a way that implies its relevance to the task at hand. This contributes to an overestimation of the prevalence of judgment errors relative to natural contexts. When research participants are aware that the usual norms of conversational conduct do not apply, the emerging errors are attenuated or eliminated.

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Type
Open Peer Commentary
Copyright
Copyright © Cambridge University Press 2004