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How do people choose between local and global bookkeeping?

Published online by Cambridge University Press:  04 February 2010

George Ainslie
George Ainslie
Affiliation:
Department of Veterans Affairs Medical Center, Coatesville, PA 19320 and Temple University School of Medicine, Philadelphia, PA 19140. ainslie@coatesville.va.gov
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Abstract

The matching law accounts for both addictive behavior and the usefulness of a person's evaluating choices in overall categories. To explain why overall bookkeeping, once learned, does not easily win out over local bookkeeping, another implication of matching is needed: intertemporal bargaining. The role of melioration, though probably important for new addiction is separate.

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Open Peer Commentary
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Behavioral and Brain Sciences , Volume 19 , Issue 4 , December 1996, pp. 574 - 575
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Copyright © Cambridge University Press 1996

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