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Which behavioral consequences matter? The importance of frame of reference in explaining addiction

Published online by Cambridge University Press:  04 February 2010

Gene M. Heyman
Gene M. Heyman
Affiliation:
Department of Psychology, Harvard University, Cambridge, MA 02138. gmh@wjh12.harvard.edu
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Abstract

The target article emphasizes the relationship between a matching law-based theory of addiction and the disease model of addiction. In contrast, this response emphasizes the relationship between the matching law theory and other behavioral approaches to addiction. The basic difference, I argue, is that the matching law specifies that choice is governed by local reinforcement rates. In contrast, economics says that overall reinforcement rate controls choice, and for other approaches there are other measures or no clear prediction at all. The response also differs from the target article in that there is more emphasis on the finding that stimulus conditions determine whether choice is under local or overall reinforcement rate control.

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Behavioral and Brain Sciences , Volume 19 , Issue 4 , December 1996, pp. 599 - 610
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Copyright © Cambridge University Press 1996

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