Dijkstra and van Heuven lucidly summarize the important research generated by the BIA model and provide an excellent case for the BIA+ model with its critical separation of the identification system from the task/decision system. A keynote article necessarily offers a selective exposition of the authors' thinking and so my remarks are an invitation to expand. My first question concerns the scope of the BIA+ model. My remaining questions broadly address a key feature of the BIA+ model – its ability to explain performance changes as a function of task demands