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Some Marketing Models for Romano-British Coarse Pottery

Published online by Cambridge University Press:  09 November 2011

Ian Hodder
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Abstract

This article reports a study of the distribution of Romano-British coarse wares in southern England. The term coarse wares, as used here, includes all wares except colour-coated or painted fabrics, samian and mortaria. These coarse wares were examined in the hope that a detailed study would provide some information about local marketing processes, or at least indicate what was the maximum amount of information that could be obtained from existing pottery-distributions by the methods employed. An area was chosen, the south and west, where a large number of site collections have been recovered. Pottery from as many sites as possible in museums and private collections was examined with the aim of finding exceptionally distinctive types whose distributions could be reliably plotted and whose percentages in each assemblage counted.

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Britannia , Volume 5 , November 1974, pp. 340 - 359
Copyright
Copyright © Ian Hodder 1974. Exclusive Licence to Publish: The Society for the Promotion of Roman Studies

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References

1 The material for this study was examined in 1972. I should like to thank most sincerely all the curators and private collectors who made the work possible.

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