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The Evolution of Shell’s Stakeholder Approach: A Case Study

Published online by Cambridge University Press:  23 January 2015

Jane Wei-Skillern
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Abstract

Shell’s efforts to integrate the stakeholder management approach into its business practice worldwide involved the gradual development of a long-term, comprehensive strategy. This paper draws on stakeholder management theory and Shell’s experience to identify critical factors that contribute to the process of institutionalizing the principle of stakeholder management in a global company. A key lesson to be drawn from the case is the necessity of ensuring that the process allows for continuous learning, adaptation, and refinement.

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Articles
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Business Ethics Quarterly , Volume 14 , Issue 4 , October 2004 , pp. 713 - 728
Copyright
Copyright © Society for Business Ethics 2004

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