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Designing for social experiences with and within autonomous vehicles – exploring methodological directions

Published online by Cambridge University Press:  03 July 2018

Helena Strömberg*
Affiliation:
Department of Industrial and Materials Science, Chalmers University of Technology, SE-412 96 Gothenburg, Sweden
Ingrid Pettersson
Affiliation:
Department of Industrial and Materials Science, Chalmers University of Technology, SE-412 96 Gothenburg, SwedenVolvo Car Corporation, SE-405 31 Gothenburg, Sweden
Jonas Andersson
Affiliation:
RISE Research Institutes of Sweden AB, RISE Viktoria, SE-417 56 Gothenburg, Sweden
Annie Rydström
Affiliation:
Volvo Car Corporation, SE-405 31 Gothenburg, Sweden
Debargha Dey
Affiliation:
Department of Industrial Design, Technische Universiteit Eindhoven, 5600 MB Eindhoven, Netherlands
Maria Klingegård
Affiliation:
RISE Research Institutes of Sweden AB, RISE Viktoria, SE-417 56 Gothenburg, Sweden
Jodi Forlizzi
Affiliation:
School of Computer Science, Carnegie Mellon University, Pittsburgh, PA 15213, USA
*
Email address for correspondence: helena.stromberg@chalmers.se
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Abstract

The introduction of autonomous vehicles (autonomous vehicles) will reshape the many social interactions that are part of traffic today. In order for autonomous vehicles to become successfully integrated, the social interactions surrounding them need to be purposefully designed. To ensure success and save development efforts, design methods that explore social aspects in early design phases are needed to provide conceptual directions before committing to concrete solutions. This paper contributes an exploration of methods for addressing the social aspects of autonomous vehicles in three key areas: the vehicle as a social entity in traffic, co-experience within the vehicle and the user–vehicle relationship. The methods explored include Wizard of Oz, small-scale scenarios, design metaphors, enactment and peer-to-peer interviews. These were applied in a workshop setting with 18 participants from academia and industry. The methods provided interesting design seeds, however with differing effectiveness. The most promising methods enabled flexible idea exploration, but in a contextualized and concrete manner through tangible objects and enactment to stage future use situations. Further, combinations of methods that enable a shift between social perspectives were preferred. Wizard of Oz and small-scale scenarios were found fruitful as collaboration basis for multidisciplinary teams, by establishing a united understanding of the problem at hand.

Information

Type
Research Article
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
Distributed as Open Access under a CC-BY-NC-ND 4.0 license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Copyright
Copyright © The Author(s) 2018
Figure 0

Figure 1.The analysis–synthesis bridge model, adapted from Dubberly, Evenson, and Robinson, 2008.

Figure 1

Table 1.Workshop themes and the methodological exploratory approaches used in them

Figure 2

Figure 2.Workshop participants interact with a seemingly driverless and autonomous WOz-vehicle.

Figure 3

Figure 3.Miniature scenario enabling a shift in perspective through a ‘helicopter view’ of the traffic situation.

Figure 4

Figure 4.The chauffeur mode on the way to a night out. The vehicle interaction was mediated by the voice assistant hiding behind the curtain.

Figure 5

Figure 5.Participants discussing with the help of the cards and guided by discussion questions placed in the middle of the table.