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English at work in Berlin

Published online by Cambridge University Press:  12 February 2007

Elizabeth J. Erling and
Alan Walton
Elizabeth J. Erling
Affiliation:
The Language Centre of the Freie UniversitätBerlin
Alan Walton
Affiliation:
Curriculum development and the teaching of English Studies at the Freie UniversitätBerlin
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Abstract

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A report on a survey of seven multinational companies in Germany. Since the 1990s, there has been a dramatic change in the structure of many large European companies. While previously many were ‘particularly solidly established in their countries of origin’ (Truchot 2002:14), they have now become multinational and are less identifiable with a particular country. A case in point is DaimlerChrysler, formed in 1998 through the merger of Daimler-Benz (a German manufacturer of motor vehicles) and the Chrysler Corporation (a US automobile manufacturer). A side effect of the rise of such corporations has been that English has become a key language of international business. This has certainly been true for DaimlerChysler, which has given English official status in the company

Information

Type
Original Article
Information
English Today , Volume 23 , Issue 1 , January 2007, pp. 32 - 40
Copyright
2007 Cambridge University Press