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Global English infiltrates Bulgaria

Published online by Cambridge University Press:  21 October 2002

Jeffrey L. Griffin
Jeffrey L. Griffin
Affiliation:
Associate Professor of Communication, University of Dayton, Ohio, USA
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Abstract

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Following his article ‘Global English invades Poland’ (ET50, Apr 97, Vol 13.2), the author explores the comparable impact of English on advertising in a second Eastern European nation.

Global English continues its unchecked spread, not only as the second language of choice for more people than any other, but also as an infiltrator whose words creep into the fabric of other languages through such avenues as film, television, popular music, the World Wide Web, advertising and youth culture.

Information

Type
Original Articles
Information
English Today , Volume 17 , Issue 4 , October 2001 , pp. 54 - 60
Copyright
© 2001 Cambridge University Press