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Published online by Cambridge University Press: 14 March 2025
We experimentally investigate the impact of recognizing contributors on public good contributions. We vary recognizing all, highest or lowest contributors. Consistent with previous studies, recognizing all contributors significantly increases contributions relative to the baseline. Recognizing only the highest contributors does not increase contributions compared to not recognizing contributors, while recognizing only the lowest contributors is as effective as recognizing all contributors. These findings support our conjecture that aversion from shame is a more powerful motivator for giving than anticipation of prestige.
Electronic Supplementary Material The online version of this article (doi:https://doi.org/10.1007/s10683-013-9389-1) contains supplementary material, which is available to authorized users.