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Published online by Cambridge University Press: 01 January 2026
Since Aristotle first set out rules of natural priority, rhetoricians and linguists have sought to establish the ‘natural order’ of words, phrases, and clauses. Accounts of constituent order by classical rhetoricians and philologists and by modern linguists and psychologists have addressed word order within phrases and phrasal order within clauses. However, they have not tended to investigate clausal order within sentences, with the important but limited exception of NARRATION sequences (They had a baby and they got married), which—as recognized from Dionysius ('What is prior in time should also be prior in word order') to Grice ('Be orderly')—exhibit a robust but defeasible iconic link between order of events and order of mention. For clauses exhibiting the rhetorical relation of CONTRAST rather than narration, the literature is less perspicuous. It is on such cases that I focus here, inspired by BEHAGHEL'S SECOND LAW (1932:4): ‘That which is less important (or already known to the listener) is placed before that which is more important (or unknown) … Old concepts are placed before new'.
This article is a writeup of my Presidential Address presented on January 8, 2022, at the annual meeting of the LSA. I am grateful to Betty Birner, Andries Coetzee, Donka Farkas, Klaus von Heusinger, Paul Kay, Andy Kehler, Olli Silvennoinen, Kate Stanton, Gregory Ward, Ben Zimmer, and Arnold Zwicky for their comments and inspiration. I am particularly indebted to Vicky Escandell-Vidal and Elena Vilinbakhova, along with Pierre Larrivée, Raffaella Zanuttini, Mira Ariel, and Jack DuBois, for discussions of the CEC construction in crosslinguistic perspective. My earlier stabs at ‘Being orderly’ were presented over the last decade at CIL 19 in Geneva; at the CUNY Pragmatics Workshop on Relevance, Game Theory, and Communication; at AMPRA2 (American Pragmatics Association) at UCLA; at the University of Cologne; and at Pragmasophia II in Lisbon. I thank the hosts and audiences at those presentations and the above-mentioned interlocutors for their judgments and suggestions, while absolving all involved for any of my errors or misunderstandings. I am grateful to Istvan Kecskes, editor of Intercultural Pragmatics, for permission to reprint material previously appearing in that journal (see Horn 2019).