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Published online by Cambridge University Press: 12 March 2026
Examining Gordon & Lakoff's influential article (1971) on conversational postulates, this paper shows that the term postulate is misleading; that G&L's concept of conversational implicature as a case of entailment is mistaken; and that their view of the interaction of conversational implicature and syntactic rules is based on an incorrect analysis. It is suggested that some of the problems in their paper stem from a pernicious ambiguity of the phrase ‘can convey’.