Hostname: page-component-7b7567c8c-fvjsw Total loading time: 0 Render date: 2026-11-15T05:27:26.163Z Has data issue: false hasContentIssue false

Complaint as a Problem-Solving Mechanism

Published online by Cambridge University Press:  01 January 1978

Extract

When consumers experience problems with purchases the most frequent mechanism for their solution is complaint to the seller. This case study describes and attempts to evaluate the working of the complaint mechanism in handling the problems of purchasers of selected household appliances. The complaint mechanism was found to be commonly used and effective in handling matters defined by consumers as problematic, and consumers often seemed to obtain more generous concessions than the law required of the seller. The latter's response was liberal because management defined generous dealing with customers as consonant with long-run commercial interest, and because staff experienced both official and unofficial pressures to grant customers' requests.

Information

Type
Research Article
Copyright
Copyright © 1978 Law and Society Association.

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Article purchase

Temporarily unavailable