In an article entitled “Non-Market Mechanisms of Market Formation: The Development of the Consumer Durables Industry in Turkey” which appeared in the Fall 1998 issue of this journal, Ayşe Buğra analyzes the nationwide network of sales agents organized by Arçelik, the first and the largest consumer durables producer in Turkey, and its role in the development of the consumer durables industry in the postwar era. She argues that in the absence of a market-forming role of the state and the limited availability of modern channels of publicity, “the increased sales of household durables required special mechanisms -both to create the need for the products and to facilitate payments for them” (Buğra 1998, p. 7). According to Buğra, under these circumstances Arçelik formed a network of sales agents for its products and this contributed, to a large extent, to the formation of a mass consumer market for household durables.