The paper presents goodness and truth as analogous formal concepts. I first argue that saying something is true of something and saying it is false of it are basic ways of speaking truly or falsely. I then consider thinking a property a good one for something to acquire and thinking it a bad, equate this with having something as a positive or negative objective, an object of desire or aversion, and argue that these are basic ways of thinking rightly or wrongly. Finally I discuss the notions of a way of speaking or thinking, making special reference to Frege’s ‘Negation’ and ‘The Thought.’