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Interactive Scaling with Individual Subjects

Published online by Cambridge University Press:  01 January 2025

Forrest W. Young
Affiliation:
University of North Carolina
Norman Cliff
Affiliation:
University of Southern California

Abstract

A metric multidimensional scaling (MDS) procedure based on computer-subject interaction is developed, and an experiment designed to validate the procedure is presented. The interactive MDS system allows generalization of current MDS systems in two directions: (a) very large numbers of stimuli may be scaled; and (b) the scaling is performed with individual subjects, facilitating the investigation of individual as well as group processes. The experiment provided positive support for the interactive MDS system. Specifically, (a) individual data are amenable to meaningful interpretation, and they provide a tentative basis for quantitative investigation; and (b) grouped data provide meaningful interpretive and quantitative results which are equivalent to results from standard paired-comparisons methods.

Information

Type
Original Paper
Copyright
Copyright © 1972 The Psychometric Society

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