Against the background of the economic and cultural environment of inter-war rural Britain, this article seeks to trace the history of the ‘Kinship in Husbandry’, a group of like-minded ruralists opposed to modernising tendencies in agricultural and the rural economy. Inspired largely by the thinking of the landowner, poet, forester and fold-danger Rolf Gardiner and chronicled by the writer H. J. Massingham, the ‘Kinship’ had little immediate influence, although its organicist, holistic and localist ideas form the basis of much current thinking on rural development. In considering the ‘Kinship’, the article also investigates the personal relationship between Gardiner and Massingham.