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Perceptions of political leaders

Demonstrating the effect of evolved psychological mechanisms on partisan identification using perceptions of political leaders

Published online by Cambridge University Press:  27 December 2017

J. David Schmitz
Affiliation:
University of Texas of the Permian Basin
Gregg R. Murray*
Affiliation:
Augusta University
*
Correspondence: Gregg R. Murray, Department of Political Science, Augusta University, 1120 15th St., AH-N312, Augusta, GA 30912. Email: gmurray@augusta.edu

Abstract

Partisan identification is a fundamental force in individual and mass political behavior around the world. Informed by scholarship on human sociality, coalitional psychology, and group behavior, this research argues that partisan identification, like many other group-based behaviors, is influenced by forces of evolution. If correct, then party identifiers should exhibit adaptive behaviors when making group-related political decisions. The authors test this assertion with citizen assessments of the relative physical formidability of competing leaders, an important adaptive factor in leader evaluations. Using original and novel data collected during the contextually different 2008 and 2012 U.S. presidential elections, as well as two distinct measures obtained during both elections, this article presents evidence that partisans overestimate the physical stature of the presidential candidate of their own party compared with the stature of the candidate of the opposition party. These findings suggest that the power of party identification on political behavior may be attributable to the fact that modern political parties address problems similar to the problems groups faced in human ancestral times.

Information

Type
Articles
Copyright
© Association for Politics and the Life Sciences 2017 
Figure 0

Figure 1. Partisan Intergroup Discrimination, U.S. Presidential Approval (%), 1953–2017.

Figure 1

Table 1. Partisan intergroup discrimination.

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Table 2. Candidates’ actual heights and resulting height ratios.

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Table 3. Summary results of multivariate analyses, perceived relative height, Republicans compared with Democrats.

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Table 4. Effects of co- and out-partisanship on individual candidates’ estimated height.

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Figure 2. Predicted Probabilities for which 2008 Presidential Candidate is Drawn Taller, by Participant Party Identification (95% CIs).

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Figure 3. Predicted Probabilities for which 2008 Vice Presidential Candidate is Drawn Taller, by Participant Party Identification (95% CIs).

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Figure 4. Predicted Probabilities for which 2012 Presidential Candidate is Drawn Taller, by Participant Party Identification (95% CIs).