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Towards an Intermedial Theory of Medial Agency: Environing Media

Published online by Cambridge University Press:  20 October 2023

Jørgen Bruhn*
Affiliation:
Department of Film and Literature, Linnaeus University, Växjö, Sweden.
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Abstract

Based on a rough conceptual divide of (parts of) media studies, including intermedial studies, this article presents two positions based on interests in media as transmission and representation, or media as ecological frame, or media agency. Following that, the article discusses how a new concept in environmental studies, ‘environing media’ or ‘environing technologies’ – where representation and media ecological agency seem to find a fruitful meeting point – is discussed in more detail. That description and discussion are put into a debate with central ideas of intermedial studies, before the final part of the article briefly exemplifies the theoretical ideas in the case of the IPCC report’s Summary for Policymakers (2021).

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Type
Article
Creative Commons
Creative Common License - CCCreative Common License - BY
This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted re-use, distribution and reproduction, provided the original article is properly cited.
Copyright
© The Author(s), 2023. Published by Cambridge University Press on behalf of Academia Europaea Ltd
Figure 0

Figure 1. Elleström’s medium-centred model of communication. Reprinted from Elleström (2018), CC-BY-NC-ND 4.0 licence.