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Panoramic Vision, Telegraphic Language: Selling the American West, 1869–1884

Published online by Cambridge University Press:  27 November 2012

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Abstract

Along with Appleton and Rand McNally, George A. Crofutt helped to establish and popularize the genre of the general traveller's guidebook in the United States. From 1869 to 1884, Crofutt would sell millions of his guides to the American West, which he distinguished from the competition by including copious illustrations. Although the guidebooks claim to arrange and order the West for easy, and almost passive, consumption – to “tell you what is worth seeing” – this article argues that there are two different yet also complimentary modes of representation operating in these popular works. While the images express a “panoramic” mode of vision, evoking the mythology of the endless frontier and a divinely inspired manifest destiny, the text exemplifies a “telegraphic” language based on instantaneity, fragmentation, and velocity – the thrilling, and disorienting, compression of time and space made possible by the railroad and the telegraph. Crofutt's railroad guidebooks mark a double transition: a historical shift in the concept of the West as a limitless, undefined frontier to a region of commerce and culture, and a corresponding aesthetic shift from a mode of representation based upon mythic expansiveness to one that mimics discrete aspects of modernity.

Information

Type
Research Article
Copyright
Copyright © Cambridge University Press 2012
Figure 0

Figure 1. Cover image, Crofutt's Trans-Continental Tourist's Guide (New York: Geo. A. Crofutt, 1871).

Figure 1

Figure 2. Advertisement, Crofutt's Trans-Continental Tourist's Guide (1871).

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Figure 3. American Progress (1872), engraving. Beginning in 1873, John Gast's image served as the frontispiece for Crofutt's Trans-Continental Tourist's Guide.

Figure 3

Figure 4. Example of the graphic format of Crofutt's Trans-Continental Tourist's Guide (1871), 31.

Figure 4

Figure 5. American Progress (1872), engraving. Detail.

Figure 5

Figure 6. American Progress (1872), engraving. Detail.

Figure 6

Figure 7. American Progress (1872), engraving. Detail.

Figure 7

Figure 8. American Progress (1872), engraving. Detail.

Figure 8

Figure 9. Cover image, Crofutt's Trans-Continental Tourist's Guide (1871). Detail.

Figure 9

Figure 10. “Bird's Eye View of the Plains, from the crossing of Loup Fork River, 94 Miles West of Omaha.” This engraving was included in both Crofutt's Trans-Continental Tourist's Guide and his New Overland Tourist and Pacific Coast Guide.

Figure 10

Figure 11. Crofutt's Trans-Continental Tourist's Guide (1871), 42.