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Preference or Confidence? Untangling Heterogeneity in Paired Comparisons

Published online by Cambridge University Press:  15 October 2026

Naomi Kaplan-Damary*
Affiliation:
Institute of Criminology, Faculty of Law, The Hebrew University of Jerusalem , Israel
Binyamin Oz
Affiliation:
Department of Information Systems and Operations Management, Centre for Decision Sciences, Business School, University of Auckland , New Zealand
Hal S. Stern
Affiliation:
Department of Statistics, University of California , Irvine, USA
*
Corresponding author: Naomi Kaplan-Damary; Email: naomi.kaplan@mail.huji.ac.il
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Abstract

Paired comparison models analyze data from experiments in which items are compared two at a time. Each item is often associated with a strength parameter, and parameter differences determine choice probabilities. The parameters carry two kinds of information. Their order encodes ordinal preferences, and their magnitude reflects the confidence or consistency with which those preferences are expressed. Standard paired comparison models often assume that a single set of strength parameters characterizes all decision-makers. One way to relax this assumption is to fit a mixture model with a fixed number of groups, each with its own parameter set. However, if individual variation in confidence is not modeled, estimation may allocate the limited number of groups to capture magnitude differences rather than differences in order. This article presents a framework that integrates random effects into mixture models, allowing population subgroups and individual-level confidence variation to be estimated simultaneously. By absorbing within-group confidence variation, the available groups are freed to capture meaningful differences in preference order. Simulation studies show improved estimation and interpretability and demonstrate that covariate-based partitioning cannot replace direct modeling of intra-individual variation. Model performance is illustrated using data on juror perceptions of forensic evidence reports.

Information

Type
Theory and Methods
Creative Commons
Creative Common License - CCCreative Common License - BY
This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (https://creativecommons.org/licenses/by/4.0), which permits unrestricted re-use, distribution and reproduction, provided the original article is properly cited.
Copyright
© The Author(s), 2026. Published by Cambridge University Press on behalf of Psychometric Society
Figure 0

Figure 1 Estimated preference structures under the mixture model (M, left) and the mixture-with-random-effects model (MR, right), using data from a study in which participants evaluated the relative strength of forensic reporting statements (adapted from Thompson et al., 2018). Under the M model, one group shows a meaningful preference structure while the second shows little discrimination among statements. In contrast, the MR model recovers two qualitatively distinct preference patterns. The y-axis ranges differ across the two model panels, reflecting the different scales of the estimated strength parameters.Figure 1 long description.

Figure 1

Figure 2 Structure of the strength parameters in the initial simulation. Clusters 1 and 2 share λ1=0$\lambda _1=0$ and λ4=4$\lambda _4=4$, but the ordering of the middle parameters is reversed: λ3(1)>λ2(1)$\lambda _3^{(1)}>\lambda _2^{(1)}$ in Cluster 1 and λ3(2)<λ2(2)$\lambda _3^{(2)}<\lambda _2^{(2)}$ in Cluster 2.

Figure 2

Figure 3 Empirical cumulative distribution functions (ECDFs) of the Euclidean estimation error. The top picture corresponds to n=100$n=100$, the middle to n=1,000$n=1,000$, and the bottom to n=5,000$n=5,000$.Figure 3 long description.

Figure 3

Table 1 Comparison of BT and RE models using the mean maximized likelihood (a) and the mean rescaled log probability score S∗$S^{\ast}$ (b) over 100 simulated datasetsTable 1 long description.

Figure 4

Table 2 Comparison of BT, M, and MC models using the mean maximized likelihood (a) and mean rescaled log probability score S∗$S^{\ast}$ (b) over 100 simulated datasetsTable 2 long description.

Figure 5

Table 3 Comparison of BT, M, and MR models using the mean maximized likelihood (a) and mean rescaled log probability score S∗$S^{\ast}$ (b) over 100 simulated datasetsTable 3 long description.

Figure 6

Table 4 Comparison of BT, MC, and MRC models using the mean maximized likelihood (a) and mean rescaled log probability score S∗$S^{\ast}$ (b) over 100 simulated datasetsTable 4 long description.

Figure 7

Figure 4 Box plots of the maximum likelihood (top) and the rescaled log probability score S∗$S^{\ast}$ (bottom) of the BT, M, MR, MC, and MRC over 100 simulations, when data are generated from an MC model, and covariates of different strengths are included (no covariate, weak, strong, and very strong).Figure 4 long description.

Figure 8

Figure 5 Mean likelihood (top) and mean rescaled log probability score S∗$S^{\ast}$ (bottom) of the BT, M, MR, MC, and MRC when data are generated from an MRC model with different levels of random effects (σ=0,0.6,0.9,1.2$\sigma =0,0.6,0.9,1.2$) and different covariate strengths (no covariate, weak, strong, and very strong). Note that the data of σ=0$\sigma =0$ (orange) are the same as presented in Figure 4.Figure 5 long description.

Figure 9

Figure 6 Focused images of the rescaled log probability score S∗$S^{\ast}$ of Figure 5. The smaller picture on the right of each plot is the same as Figure 5. The left-hand portion shows an enlargement that provides more clarity for large variance components.Figure 6 long description.

Figure 10

Figure 7 Comparison of the theoretical asymptotic and simulated empirical standard deviations of λ$\lambda $ when the data (120 observations) originate from an MR model with λ0=(0,−5.8,−2.4,0.1,0.3,0.8)$\lambda _0=(0,-5.8,-2.4,0.1, 0.3,0.8)$, λ1=(0,−6,−4,0.125,0.25,0.5),$\lambda _1=(0,-6,-4,0.125,0.25,0.5),$ and σ=1.2$\sigma =1.2$, and an M model is fit to the data. The empirical standard deviations were computed based on λ$\lambda $ estimates obtained from 100 simulations where the data were generated from the same MR model and an M model was fit to the data. Box plots of the differences (theoretical minus empirical) for each λ$\lambda $ based on 50 repetitions are presented. The dashed line separates the two groups of λ$\lambda $, corresponding to the two subpopulations.Figure 7 long description.

Figure 11

Figure 8 Example of a pair of statements presented to participants (Thompson et al., 2018).Figure 8 long description.

Figure 12

Table 5 Comparison of the maximized likelihoods applying the various models (BT, M, MR, MC, and MRC where SNS is the covariate) to the data from Thompson et al. (2018)Table 5 long description.