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Optimal policies when price fairness matters

Published online by Cambridge University Press:  30 October 2025

Valentin Jouvanceau*
Affiliation:
European Central Bank and Lietuvos Bankas, Frankfurt am Main, Germany
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Abstract

This paper examines optimal fiscal and regulatory policies within a New Keynesian (NK) framework that incorporates household fairness concerns regarding firm pricing behavior. Households derive utility not only from consumption and leisure but also from their perception of price fairness, which is influenced by biased beliefs about the price markup. These misperceptions reduce the effective price markup, as firms adjust pricing to avoid a demand backlash. The planner faces a trade-off between addressing monopolistic distortions, traditionally managed through the labor subsidy, and mitigating fairness concerns amplified by behavioral biases as spending increases. When biases are mild, the optimal fiscal policy remains the labor subsidy, though smaller than in the standard NK model. As fairness dynamics strengthen, the optimal policy shifts to a labor tax aimed at alleviating perceived unfair pricing, albeit with additional welfare losses. Capping the price markup can replicate the labor subsidy under moderate biases but loses effectiveness as fairness intensifies. These findings provide theoretical insights into how fairness-related behavioral distortions shape policymakers’ trade-offs and inform the design of optimal fiscal and regulatory policies.

Information

Type
Articles
Copyright
© The Author(s), 2025. Published by Cambridge University Press
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Table 1. Comparative statics of the optimal fiscal policy $\tau _l^{*,F}$

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Table 2. Parameter values

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Figure 1. Optimal labor subsidy/tax and relative welfare.Note: The optimal policy and the associated relative welfare in the benchmark calibration are represented by diamonds ($\gamma _p = 0.8$, $\theta _p = 9$, and $\psi _\pi = 2.282$). Steps of 0.5 were used for $\theta _p$, representing 17 values $\in [1,9]$. In turn, 15 values were evenly sliced in $[0.1, 0.8]$ and $[1.5, 2.282]$ for $\gamma _p$ and $\psi _\pi$, respectively. The relative welfare when $\psi _\pi \approx 1.7$ is dropped because it leads to an outlier. Welfare is defined as: $\mathbb{E}_t(\mathcal{W}_t) = \mathbb{E}_t(\ln (\mathcal{C}_t) - L_t^{1+\eta }/(1+\eta ) + \beta \mathbb{E}_t \mathcal{W}_{t+1})$ and the standard deviation of the technology shock is set to 1%. Relative welfare is calculated as $\exp ((1-\beta ) (\mathbb{E}_t(\mathcal{W}_t)^{no pol.} - \mathbb{E}_t(\mathcal{W}_t)^{EA})) -1$ where $\mathbb{E}_t(\mathcal{W}_t)^{no pol.}$ is the welfare expectation in the EA model without labor subsidy/tax. Relative welfare represents the fairness-consumption percentage that households would be willing to forgo to remain in the fairness economy but free of labor subsidy/tax. In other words, if the relative welfare is positive (negative), the optimal policy results in a welfare loss (gain) relative to an economy with no policy.

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Figure 2. Values for $\tau _l^{EA}$.Note: Steps of 0.1 were used for $\theta _p$, representing 17 values $\in [1,9]$. In turn, 80 values were evenly sliced in the interval $[0.1, 0.8]$ for $\gamma _p$. The color bar on the right-hand side indicates whether the optimal policy is a labor subsidy or a tax.

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Figure 3. Positive technology shock in the EA model.Note: ”Optimal tax” refers to the variable responses to the technology shock under the Ramsey allocations (details in Appendix A.3). It should be noted that at steady-state, under the benchmark calibration, the optimal policy is a tax of about 10%. ”No subsidy/tax” refers to the variable responses to the shock in the EA model under the same calibration but without a labor subsidy/tax. Both models are calibrated similarly, with parameter values given in Table 2. The negative sign $(-) F$ reflects a reversal of the original sign, aiding interpretation in terms of fairness concerns.

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Figure A.1. EA fairness-weight $\Phi _\tau ^{EA}$.Note: Steps of 0.1 were used for $\theta _p$, representing 17 values $\in [1,9]$. In turn, 80 values were evenly sliced in the interval $[0.1, 0.8]$ for $\gamma _p$. The color bar on the right-hand side indicates the values of $\Phi _\tau ^{EA}$.