In China's dance halls, young men, known as “dance hosts” (wuting jiaolian 舞厅教练), accompany wealthy middle-aged women.Footnote 1 These women pay their hosts to be their dance partners, with each session lasting on average two hours. Hosts can also provide their female clients with romantic and sexual relationships in their own time. Often, exorbitant sums of money are exchanged.
This article offers an ethnographic study of (heterosexual) male dance hosts in urban China. It explores the stigmatized profession of dance hosting, the hosts’ active resistance to this stigmatization, and the reconstruction of masculinity in contemporary, mainstream, patriarchal Chinese society. The dance hosts I discuss are self-aware and conscious of their profession's stigmatized status owing to the general condemnation they face in a wider Chinese society that regards dance hosting as the antithesis of masculinity. Thus, the relationship between dance hosts and clients seems to subvert the traditional gender norm. This is in line with what Sabrina Ramet terms “gender reversal,” which informs “any change, whether ‘total’ or partial, in social behavior, work … mannerisms … which brings a person closer to the other gender.”Footnote 2 However, dance hosts actively seek to overcome the social stigma attached to their work by embodying Chinese masculine ideals in order to prove their worth and to assert their masculinity. The key purpose of this article is to explore the paradox of gender reversal in dance hosting and to highlight Chinese gender norms (or ideals) through the lens of a) how the everyday practices of dance hosts are shaped by and within Chinese society, and b) Chinese masculinities generally – and specifically, masculine subjectivity within the context of an occupation (dance hosting) that is widely disparaged in China.
My definition of masculinity draws from Robert Connell's theory of masculinity, arguing that there is not one “instrumental” masculinity, but multiple masculinities, each of which can only be understood by examining their hierarchical and contested relation to the others.Footnote 3 Specifically, I underscore the concepts of hegemonic masculinity and marginalized masculinity. Hegemonic masculinity speaks of the normative, socially and culturally constructed masculine characteristics and cultural ideals embodied by men.Footnote 4 Marginalized masculinity, on the other hand, describes the subjectivity and status of men who, despite belonging to the privileged gender, are disempowered owing to their race, ethnicity, social class, economic status, sexual orientation, disability or profession.Footnote 5 This marginalization “is always relative to the authorization of the hegemonic masculinity of the dominant group.”Footnote 6 This article also draws on Sherry Ortner's definition of subjectivity as “the basis of ‘agency,’ a necessary part of understanding how people (try to) act on the world even as they are acted upon.”Footnote 7
The original research for this article was carried out in Fujian province between 2015 and 2018 and is based on multiple in-depth interviews with dance hall managers, 26 dance hosts and local dancers, as well as observation of dance hall participants. The dance hosts were all Chinese males aged between 17 and 40 years old, with most being in their early 20s. All reported having worked as a dance host for at least three years in various Chinese cities. Each had experiences of engaging in at least two relationships with their female clients for money.
The Research Setting
Stanley's was once a public ballroom but is now leased by three male dance hosts who have transformed it into a dance-hosting ballroom.Footnote 8 It was very loud when I visited, and the air was usually thick with cigarette smoke, mixed with the occasional scent of various colognes or perfumes. Three rows of sofas lined the periphery of the large dance floor, except for on one side, which featured floor-to-ceiling mirrors. Disco balls, strobe lights and multi-coloured spotlights hung from the ceiling and almost all of the supporting pillars were adorned with mirrors. The dance styles on offer included the rumba, samba, “slow three” (a waltz), “fast three” (a Viennese waltz), “slow four” (blues), jitterbug, Beijing dance, “fast four,” tango, cha-cha and international. During the evening sessions, the lighting changed (from dimmed hues to bright flashing effects) to reflect the mood of the hour and the genre of music chosen by the disc jockey, which ranged from unforgettable classics to popular contemporary tracks.
In general, dance hall customers are mostly married women, aged between 35 and 60, with diverse occupational profiles ranging from business, medicine, teaching and the civil service. Their makeup and sartorial elegance not only give them an air of confidence but also conceal their true age, making them appear younger than they are. Their main reason for visiting dance halls is to dance, although some are also seeking an intimate relationship. Dance halls are also open to local dancers, including male customers who go there to dance with local female customers; these men are not looking to hire the services of dance hosts.
The nature of the dance hall has changed dramatically in the past decade. In the past, the hosts were always female; today, the halls only offer male hosts.Footnote 9 Thus, with the liberation of Chinese women, economic reforms, globalization and individualization, what seemed unacceptable in the past has gradually given way to greater female social and economic power, with well-off Chinese women beginning to indulge themselves as they see fit. The birth of male-hosted ballrooms is a reflection of greater gender equality and the relaxing social attitudes towards women in China.
Dance Hosts
What is a dance host?
Dance hosts are skilled male dancers who are available for hire in a dance hall setting. Their work involves attracting and developing ongoing relationships with female clients. The clients also have the option of inviting hosts to accompany them on “dates,” which usually involve having dinner, singing together in a karaoke bar or going shopping, with the aim of cultivating an ongoing relationship. If a woman likes a particular dance host, she will initially hire him for repeated sessions in the dance hall. In order to maintain an ongoing relationship with him, she would have to provide him with monthly financial support, which could be substantial, and occasionally provide him with gifts such as a car or even a house. In some cases, such an arrangement will take the form of the dance host becoming a “kept man” and providing sexual services exclusively to the woman “sponsoring” his lifestyle. Dance hosts call their sponsors “sisters” and refer obliquely to the money they receive from these women for their services as “help.” The hosts use the money to pay for living expenses, or typically to buy a car or a house. The income these men receive for their services within the halls is therefore a minor aspect of their work: their main focus is on developing longer-term, romantic and sexual relationships with female clients. Effectively, they are seeking to sell experiences of intimacy (rather than simply lessons and dance partnering) in exchange for regular, ongoing financial support. One host, Li, explained to me:
It's like buying a car; you need time to check whether you are suitable for each other. It takes one or two months of clients and dance hosts dancing and hanging out together to find out [if they are compatible for a long-term arrangement]. Footnote 10
Li's choice of metaphor illustrates how the clients are purchasing a commodity and, simply put, dance hosts commodify themselves as sellers of intimacy. Dance hosts use their dancing skills and the dance hall as a platform for showcasing their desirability as prospective long-term companions for their female clients and, if successful, their income is supplemented by the “help” they receive from their “sisters” outside the context of the hall.
Dance hosts disclosed to me that they initially became interested in the profession through word-of-mouth recommendations: a man working as a dance host will typically tell a male friend how good, easy and profitable the job is, and how some men have become wealthy from partnering women in the halls and the financial “help” they receive from their regular clients. As most dance hosts typically come from rural areas and low-income backgrounds, with many having only a middle school-level education, they are keen to embrace the quick financial rewards that may be gained from dance hosting and see the profession as a means to advance their lot in life.
Dance Hosting as an “Un-masculine” Profession
According to Robert Connell and James Messerschmidt, “Hegemonic masculinity is certainly normative. It embodied the currently most honoured way of being a man, it required all other men to position themselves in relation to it.”Footnote 11 According to Chinese social and cultural masculine norms, the dance hosts’ profession is shameful and diminishes their masculinity.
The emasculation of dance hosts is linked to Chinese conceptions of normative masculinity and, in particular, the cultural value placed upon being a “tough man”Footnote 12 and (traditional) “provider” for women.Footnote 13 The “tough man” ideal is historically grounded in both traditional and revolutionary Chinese discourses.Footnote 14 When a dance host sells his body and experiences of intimacy, he is generally perceived as both indolent and fragile (ruan ruo 软弱) by the wider Chinese society. One host told me:
People look down upon us and think that we don't want to get a job. Even relatives give me that kind of look that says: I have hands and legs, but I don't want to be a real man, get a proper job, work hard and earn money with dignity. Instead, I am just idling around and waiting for [other people to feed me].Footnote 15
In particular, when these men provide their middle-aged clients with attentive care, they are perceived as being “toy boys,” as “reaping without sowing” and living off women. As a result, the dance hosts are the exact opposite of what Chinese culture and society requires of a masculine subject, because their sole source of income is derived from the personal services they offer to women. Instead of being a provider for women, dance hosts become a woman's dependant or accessory.
The emasculation of dance hosts is also intertwined with the recent Chinese conceptualization of a certain type of contemporary masculinity that involves having social status,Footnote 16 freedom and choices,Footnote 17 and being the partner of a younger woman.Footnote 18 Dance hosts claim that their profession generally meets with social disapproval and a lack of recognition and social status. Because their work can involve the sale of intimacy and sex, dance hosts are stigmatized as being “ducks,” a colloquial Chinese term for male prostitutes. This point is underlined by Travis Kong, who notes that sex work is regarded by Chinese society as deviant and is ordinarily engendered as a “feminine” occupation, as the work is traditionally carried out by women who are expected to be deferential, passive and submissive.Footnote 19 In China, it is generally believed that because they provide sexual and other services to women, dance hosts are of a low social status. Thus, their profession generally meets with disapproval. Almost all of the dance hosts I interviewed told me that they had to hide what they do for a living from their friends and families back home so as not to bring shame upon them. Freddy explained:
I feel ashamed when I have to tell people my profession. Sometimes when I have a class reunion back home and friends ask me what I do, I never tell them that I am a dance host or teach dancing; instead, I say I am a manager or the boss of a dance hall.Footnote 20
Another host shared similar thoughts:
Other people never get your bitterness. The more you tell people about the dance hosting life, the more disdain people show you. It's like, if I told my friends and relatives [what I do] they would definitely mock and make fun of me.Footnote 21
Even in the dance halls where they appear to be treated with respect and referred to as “dance teachers,” the dance hosts are disparaged for being “ducks” behind their backs. They encounter contempt and hatred from local men, who feel threatened and angered by what they perceive as the hosts “stealing” women from them. As Michael pointed out: “The local men dislike us [dance hosts]. These local men used to flirt with local women, but since our arrival the women are considered to be only interested in us.”Footnote 22
The dance hosts are objectified and commodified and, as such, are typically viewed as having no freedom or choice. I observed that in dance hall ballrooms, every dance host wears the same outfit: a white top, dark trousers and a numbered badge. At the start of an evening session, the hosts queue up and then walk around in circles, one by one. The managers told me that this is called “coming on stage” (chuchang 出场). The object of this routine is to give the female clientele a good look at the available hosts, let them check if a favourite is on duty, and then book one. Nolan, a host, explained: “We are exhibited like commodities. They sit on a sofa and watch us, remember our numbers and book us to be their partners.”Footnote 23
All of the dance hosts I spoke to shared their experiences of frequently moving from place to place between different dance halls. This made them feel dehumanized and commodified. All reported moving between the cities known in the dance-hosting profession to have a high concentration of wealthy residents in order to maximize their chances of meeting the type of wealthy woman who might be willing to spend large sums of money on their services. However, owing to the high costs of living and the fierce competition for clients in these big cities, some dance hosts quickly move on if they find the market too competitive. Miller explained:
it's quite frustrating that I took the train from my former city to a new one, like a commodity being transported across the country. If nobody is interested in me, I have to transport myself to another city, until I find a paying client.Footnote 24
In addition, dance hosts have to move on if they fall out with a client or if their relationship with a client ends, as other clients in that locality are unlikely to enter into an ongoing arrangement with “used goods.”
In search of new markets and suitable long-term clients, dance hosts move from city to city like itinerant commodities. Of the 26 dance hosts I interviewed, 16 claimed that they had very limited freedom to choose or turn down clients. Grant told me:
I feel quite sad that we have to earn our money by laughing and dancing with these clients. What tires me is that after work, when clients ask you out for dinner, a movie, or to go shopping, you have to go. If you turn them down, they would hold a grudge against you and might not book you next time.Footnote 25
Another host explained:
As dance hosts, sometimes you cannot pick your clients. Clients book you, they are buying your services, it is difficult to turn them down. You may not like a particular client, but honestly, you don't want to turn down their money.Footnote 26
These quotes highlight the dance hosts’ belief that they are seen as disposable commodities, deprived of meaningful choices in their professional and personal lives.
The general view that the dance-hosting profession is “un-masculine” is attributable in part to the cultural association between idealized masculinity and a male's ability to attract younger, sexually desirable women. The traditional norm in China is for men to seek younger partners and for women to partner with older men. It is acceptable and common in Chinese society for a (rich) man to marry a woman 20 years younger than him, while it is generally frowned upon for a man to marry or date a woman who is more than ten years older than him. Tiantian Zheng points out that “Men required of their wives a new, heightened sexuality as a means of enhancing their own masculine identity. Women's sexuality became a backdrop against which men's identity was formed.”Footnote 27 This is poignant and pertinent to the diminished masculinity of dance hosts and their embarrassing experiences of going out in public with their typically older female clients, some of whom can be up to 60 years of age. Joseph explained:
I usually keep a distance from the client when we go out. I am always 50 metres ahead of her. It is embarrassing to hold hands with her, because she is 20 years older than me. It's so obvious.Footnote 28
According to Irvin,
The most tiring for me is to spend time with clients in public. It's so embarrassing that clients hold your hand when shopping. I just wish that the time will pass quickly, so I can get home early.Footnote 29
Kelvin told me that after hanging out with a client:
[I feel] very tired. It's heart-rending. I don't like some of my clients, but I have to follow them wherever they want to go. Sometimes, I am disgusted because they are so ugly [in appearance], owing to the age difference.Footnote 30
The dance hosts’ desire to earn a living through self-commodification and serving women resonates with post-reform China's emphasis on economic pursuits and the acquisition of wealth, which defines both status and class.Footnote 31 These desires are reflected in the emphasis the hosts place on being booked by clients – and wealthy clients in particular – as these women can act as generous providers. It is for this reason that men become hosts, despite the fact that the job is widely regarded as being the antithesis of Chinese masculine ideals. Dance hosts’ emasculated subjectivity exemplifies the gender expectations in Chinese patriarchal society, according to which men should not occupy “feminine” occupations, such as providing sexual services to women, and should not become commodities without options, power or control over women. Traditionally, men should be “tough,” and they should find and provide for a younger female partner or wife. The hosts’ frequent use of expressions such as “serve women” and “as a man” when voicing their frustrations about their occupation is reminiscent of Ramet's “gender reversal.”Footnote 32 Consequently, hosts feel ashamed, humiliated and embarrassed by their positions. Understanding the subjectivity of the hosts is an important aspect of this study's attempt to show that Chinese men are confronted with cultural and social messages which are rooted in dominant ideology and communicate to them the “accepted” methods through which an individual (of either sex) can gain self-esteem. These methods are in general linked to having money as well as specific gendered expectations, and “approved” behaviour is engendered as normatively and desirably masculine.
Restoration of Masculinity
Dance hosts explained to me that they felt emotionally drained and exhausted by the constant disapproval and disdain they face. To negotiate the stigma and endure the stress of working in the dance halls, they deploy a series of strategies to prove their worth, maintain their personal dignity and a positive self-image, and to assert their masculinity in what I call their “internal world” or “ideal world” – the dance hall and other spaces in which they encounter their adoring clients.
Dance hosts strive to bolster their masculinity and live up to the traditional masculine ideals of being the “tough man.”Footnote 33 First, the hosts made clear to me that they regard hosting as a gruelling profession that makes considerable demands on them; by enduring these demands, they consider themselves to be demonstrating their manliness and toughness. The men explained that to become hosts they first had to pay to learn the various dance styles in ballrooms in their hometowns. However, the lessons proved to be much more difficult than most had imagined. Many recalled taking an average of three to six months before they were proficient enough to dance with clients. Of the 26 hosts I interviewed, 25 claimed that they had almost given up because dancing requires a high degree of flexibility and a good memory to recall the complex steps. In addition, they often had to endure the boredom, weariness, frustration and self-doubt associated with slow progress. They had internalized societal expectations that they should embody the traditional masculine ideal of toughness; hence, they persevered and put great effort into honing their dance skills as this attribute is the key to attracting clients.
The hosts described to me the physical and emotional exhaustion that came from their work:
It's not as easy as other people told me. If you were in my shoes and worked in this job, you would understand our bitterness. It takes a lot of stamina to dance for two hours. After every session, I sweat so much that all of my clothes end up wet.Footnote 34
It's not like we do nothing. We dance for four hours a day – till my legs feel broken.Footnote 35
I need to partner different clients, who test my dancing skills, until one of them decides to book me. [Hosts] need to practise hard to hone our dancing skills, we must learn from better dancers, so we can impress the clients.Footnote 36
When asked how a man can become successful in this field, dance hosts listed a series of traits and they all mentioned “working hard” and “being tough.”
Dance hosts feel that they are living up to idealized masculine traits by performing a caring and protective role with their clients. Dance hosts take on the role of a boyfriend, which involves offering attention, support and being interested in every aspect of their client's life. This work takes place outside the dance hall in normal, everyday locations. Dance hosts work hard to make their clients feel looked after and like they are the centre of the host's attention. For example, when taking a walk with a client, the host will walk slightly in front of her and lead her across the street. When the client returns home after a dance session or a meeting with the host, the host will text her to check that she has arrived home safely. Hosts told me that their clients appreciate kind, considerate text messages that give the impression that the host genuinely cares about the woman. In an ongoing relationship with a client, a host takes care of the woman's daily chores and is on hand to support her when problems arise in her life. In Chinese society, drunkenness is commonly considered to be unhealthy and culturally inappropriate for a woman. Alex told me that he always makes a point of drinking all alcoholic toasts and offers of shots [of alcoholic drinks] in bars on behalf of his “sisters” and warns them not to drink too much. Dance hosts with ongoing arrangements with female clients will often cook meals for the woman and buy medicines and other items for her if she falls ill, in addition to providing physical affection and sexual services.
Dance hosts’ descriptions of their relationships with female clients and their performances of attentive care reflect Judith Butler's idea that gender is a performance.Footnote 37 The hosts perform a masculine role by acting as a reliable protector;Footnote 38 at the same time, they also perform a “feminine” role by attentively looking after their clients.Footnote 39 Although women are traditionally supposed to be the givers of care, recent studies such as Xuan Li and William Jankowiak's work on parental involvement have found that men enact masculine traits such as exercising patience, expressiveness, a caring attitude and gentility in their relationships with their wives and children in contemporary society.Footnote 40 Importantly, clients are there to enjoy the active protection and attentive care given by the hosts instead of deriving pleasure from the hosts’ subservience. Thus, although dance hosts are serving women, they are actively reconstructing their masculinity by conforming to the role of a “superior” man who protects while at the same time assigning their clients the “inferior” role of awaiting protection.
The masculine traits idealized in contemporary China are manifest in the dance hosts’ preoccupation with achieving social status and class mobility. This status can be acquired through economic, cultural and social capital. First, earning money is an important approach that dance hosts bring to the construction of their masculinity. According to the hosts, it is important for a man to have money:
This is what society is now. This era emphasizes money-making. Nobody will respect you as a man if you are poor. My aim is to work and make money in the dance hall, I don't do it for fun.Footnote 41
The emphasis on wealth in relation to the construction of masculinity has been documented in many studies and captures a host's primary motivation for joining the profession.Footnote 42 The greatest hope of a host is to “hit the jackpot” by meeting a very wealthy client. In one night, a fortuitous encounter of that kind could change his life. Hugh shared:
I was very lucky to meet a wealthy client, and I made her happy. She is extremely wealthy and spending millions of yuan on me is nothing to her. I felt like a man. I can do whatever I want with the money.Footnote 43
The quotes above illustrate the dance hosts’ strong belief that being impoverished emasculates a man. Even though the profession as a whole is disparaged and considered to be “unmanly,” dance hosting can be a gateway to a wealthy lifestyle, and this fact – somewhat ironically – can partially compensate the men for the loss of masculinity that results from their work as a host.
Second, Geng Song's research has shown that urbanity and social status are closely intertwined with contemporary Chinese masculinity.Footnote 44 Physical embodiments of masculinity, such as the cultivation of good taste (pinwei 品位), presenting oneself as a cultured gentleman,Footnote 45 developing and maintaining a healthy and strong bodyFootnote 46 and being of good appearance,Footnote 47 are also part of the repertoire of the modern ideals of Chinese masculinity. In order to survive in the city and to succeed in the competitive atmosphere of the dance halls, dance hosts strive to shed any appearance or indication of a rural, unsophisticated background by practising, in strategic ways, high standards of personal grooming. They aim to cultivate and embody the urbane traits and lifestyles idealized by aspirational Chinese urban residents, with the ultimate goal of restoring masculinity.
As the profession has a minimum height requirement, dance hosts are usually at least 1.65 metres tall. By dancing regularly, they develop an upright and sturdy physique and believe that they conform to the masculine body ideal. In their personal grooming, dance hosts take great pains to look clean, young, handsome, civilized and urbane. Dance hosts buy a variety of cosmetics including skin care and hair styling products and cologne to ensure they look and smell appealing. Hosts are required by the dance halls to dress in standard formal attire (usually a white shirt and black trousers, as mentioned above), and so they have to find ways to make themselves stand out and capture the attention of prospective clients. They do this with a distinctive, well-groomed hairstyle. Every day, they wash and blow-dry their hair before starting work. When dance hosts socialize in their personal leisure time, they choose outfits based on their preferred fashions and discuss the latest trends with their friends. In my interviews, dance hosts revealed that they considered it important to dress appropriately and stylishly, especially when they spend time with clients outside the dance hall. They put considerable effort into purchasing suitable clothes and keeping up with the latest fashions.
The dance hosts explained to me that their clients are looking for men who are physically attractive and, more importantly, who are cultivated. In other words, clients are looking for men with highly developed non-verbal communication skills (such as attentiveness and an emotionally expressive use of their bodies, including gesturality and facial expressions) and verbal communication skills (i.e. flirtatious and playful conversation and an articulated responsiveness to the personal needs of their clients). These qualities work to convey an image of the host as being a sophisticated, desirable and modern man. Thus, dance hosts painstakingly aim to embody the civilized and urbane gentleman. Some dance hosts even go so far as to buy books and watch online tutorials on how to act “like a gentleman” and how to talk like a “civilized man” in order to attract women. Michael told me that he often buys expensive men's fashion magazines. Alex added:
I need to make [my client] feel that I am different from a working-class man. I am not a migrant worker – I am a civilized man with good qualities. I cannot babble at her when I talk. Every word and sentence takes mental effort, and is thought through before I say it.Footnote 48
Huang revealed:
It takes effort to change and to impress. The way you smile and act has to make her feel comfortable. This is about your image and the impression you make.Footnote 49
Dance hosts’ bodily practices echo Susan Brownell's notion of “body culture,”Footnote 50 and further remind us of habitus.Footnote 51 In Distinction, Pierre Bourdieu writes, “Taste, a class culture turned into nature, that is, embodied, helps to shape the class body.”Footnote 52 Hence, the hosts’ embodiment of refined, urbane qualities is “an incorporated principle of classification,” which governs every aspect of the hosts’ mental preparation for their work, their personal grooming, their choice of outfits and how they speak and conduct themselves when with a client. This is reflected in their dedication to assimilating everything that distinguishes them from rural people. By cultivating their physical appearance in certain ways, hosts level the playing field by portraying themselves as being from a privileged class, thereby maximizing their desirability and giving clients the impression that they are cultivated urbane men worthy enough to partner the client both inside and outside the dance hall. They revealed to me that clients usually take them to exclusive or “ranked” venues, such as expensive restaurants, which are usually not accessible to people on low incomes.Footnote 53 This brings to mind Bourdieu's observation that “taste classifies, and it classifies the classifier.”Footnote 54 Taste in cultural goods is a representation of one's class and promotes class distinctions. Thus, dance hosts get to experience a middle-class lifestyle and to embody “good taste” (pinwei), which is associated with modernity and high social status and forms a key aspect of the contemporary Chinese masculine ideal.Footnote 55 Here, we can see how dance hosts use their cultivated urbane qualities not only to gain cultural capital but also to strategically live out the normative masculine subjectivity of how men should be better than women.
Dance hosts use their profession to expand their social network and create opportunities for learning and self-improvement in order to achieve class mobility. According to the hosts, they are able to expand their networks when they are introduced into their clients’ social circles. They explained that their clients come from a variety of professional backgrounds: some work in business, others are doctors, teachers or civil servants. The hosts are primarily introduced to the clients’ female friends, who also visit dance halls and understand the nature of it. Thus, the hosts are protected from being insulted or criticized. Since their middle-aged clients and their friends are sophisticated women of considerable economic and social status, the hosts have the opportunity to learn from them about starting up a company, how to converse confidently with people from all walks of life, and how to develop and maintain networks (guanxi 关系). All this can be used by the host to carve out a better future for himself. As Hank explained:
I strive to learn from my client, because I want to be self-reliant one day. If I rely on women's support my whole life, my life will have been wasted. She gave me a platform upon which I could grow, and I worked hard to prove myself and plan to open my own business in the future. A man should be self-reliant.Footnote 56
Hank's comment reveals something poignant about the worthiness of men who “do not rely on women.” It reiterates their belief that while dance hosting is lucrative, it places them in the inferior position of serving women and relying on them for a living. In mobilizing strategies to gain social capital and create opportunities, dance hosts have created a narrative about their intentions and aspirations. Hank's experience is not uncommon: many dance hosts shared similar experiences of seizing the opportunities presented by dance hosting and fulfilling their aspirations to quit hosting and build their own businesses. The hosts’ aspirations reflect Zheng's argument that entrepreneurship has become a form of masculinity that is waiting to be acquired in the new capitalist economy.Footnote 57
To sum up, dance hosts aim to accumulate economic, cultural and social capital, with the aim of enhancing their social status and achieving class mobility.Footnote 58 The values, orientations, subjective dispositions and behavioural tendencies that hosts exhibit in their social interactions reveal their restructuring of habitus. This restructured habitus is the result of continuous inculcation – as characterized by the hosts’ determination to distance themselves from their rural origins, embody urban lifestyle ideals, expand their social networks and seize opportunities to enhance their social status. The ultimate aim of the hosts is to gain social and economic power; by doing so, they hope to gain a sense of personal dignity and a prominent position over women and so reconstruct a modern manhood. These findings illustrate that idealized masculine traits, urbanity, social status, money and entrepreneurship are intimately and inextricably linked in modern China.Footnote 59
Most strikingly, dance hosts feel that they can reconstruct and assert their masculinity by gaining social recognition and respectability. As discussed previously, dance hosting generally meets with social disapproval, resulting in the hosts’ lack of recognition and social status. Thus, the hosts strive to pursue social respectability as it is the key aspect of the most desirable embodiment of masculinity in contemporary China.Footnote 60 First, they believe that skilful dancing proves a man's worthiness and masculinity in the dance hall. In order to impress female clients, to maximize their number of bookings and to increase their chances of creating an ongoing romantic relationship, hosts must excel at dancing. Hosts commented that masculinity can be displayed through dancing and that bodily communication is more effective than verbal communication. During a dance, host and client hold hands, look into each other's eyes and move their bodies in tandem. I frequently observed that the dance hosts take the initiative with their clients: with their steps, they take the lead role and the female client follows. For dance hosts, taking the lead is congruent with masculinity. In order to create a good experience for their clients, dance hosts usually make efforts to tailor their performance to the dancing abilities of the client. For example, a host may execute a dance move in which a woman “falls” down into the host's hands and he then pulls her up to a standing position with one powerful gesture. This move is meant to evoke feelings of care and protection: at the very moment when the woman “falls” to the floor, the (more powerful) man swoops down to catch her. This type of manoeuvre emphasizes the host's physical prowess and strength. When partnering their clients in the Viennese Waltz, hosts conduct lively and cheerful moves around the dance floor. By executing rapid, concise footsteps and continuous turns, dance hosts not only convey their vigour and stamina but also impart feelings of excitement and joyfulness through their facial expressions. When dancing in the “international” style, dance hosts and their clients turn and rotate, with the man lowering his body and transferring his weight from foot to foot; the client responds and follows his lead. Oscar explained,
It's like making love. Every posture and movement must be very graceful and lively. I lead the clients and use uninterrupted, fluid movements. All she needs to do is to follow me, and experience feeling like a little swan flying in the air.Footnote 61
This is reminiscent of Michael Gard's study of male dancing, whereby he situates the dancer's execution of different skills – and their great control – as being crucial to their masculinity. He describes the male body as a certain kind of spectacle similar to a highly trained sportsman: “fast, powerful, occupying and traversing large amounts of space, and exhibiting conspicuous prowess.”Footnote 62 Further, the fluidity of the dance fosters the illusion that host and client are immersed in a romantic relationship, which is intensified and finds expression through their dancing:
When I dance with a client, I lead, and she follows. I can dance in any way I want. When I hold the client's hand and make the move of pushing her away and pulling her back, she looks at me intensely, as if she really wants to kiss me.Footnote 63
This push–pull movement demonstrates the woman's thrill of being “abandoned” in one moment before being “embraced” immediately after by her powerful male partner. Joe shared that he felt ecstatic when people burst into applause after his “performances.” Besides showcasing the hosts’ masculinity by physically dominating and controlling clients, dancing also heightens both parties’ sensuality with the men evoking feelings of care and protection; they navigate, manipulate and, finally, overwhelm the emotions of their female clients, proving in the process their power and control over women. Their skills in this area can lead to some clients becoming obsessed with and developing a reliance upon them.
Dance hosts’ ecstatic experiences of performing triumphantly in the dance hall echo those displayed in Shake It Up, a celebrity dance competition show which premiered in China in 2018. As with the professionals on that show, the Chinese dance hosts enjoy being in the spotlight, their impeccable posture – the end result of hours of practise – taking centre stage under the glitter balls. Further, their dexterity, triumphant movements and controlled display of masculine prowess result in an aesthetic transcendence that can elicit obsessive attention from clients. It is as if clients become participants in a spectacular show: the lighting and music in the halls, combined with the skilful hosts, work to enthral and enchant them, evoking powerful, cathartic and affective experiences. Hans Gumbrecht has analysed how the graceful and powerful movements that emanate from the athlete transmit to the audience.Footnote 64 Similarly, in the dance halls, clients are mesmerized by the aesthetic experience produced by the hosts’ outstanding dancing skills, and the ensuing moments of transcendence result in the client moving into a state of rapturous appreciation wholly at odds with the general contempt for dance hosting in China. Thus, in this context, dance hosts are able to successfully perform and embody masculinity in the dance hall and to profit from these performed embodiments.
When dance hosts receive this type of professional recognition, it enables them to normalize their profession. Hosts are also able to attract enjoyable attention from their clients and increase their ability to exercise agency in their choice of clients, both as dance partners and as prospective buyers of long-term “experiences of intimacy.” Huang was emphatic about the legitimacy of his profession:
We are not “ducks.” I feel that we are more like yoga teachers. We dance in the dance hall, a public place. People pay us to be their dance partners. It's not a job where people pay us and we have to perform, like a sex worker does. We have choices. It's more about collaboration.Footnote 65
In expressing his disapproval, Huang was actually using the value of dancing skills to defend hosts against accusations of being “ducks” who work in a “feminine” occupation, thus preserving a measure of self-worth. Such narratives are typical and illustrate the hosts’ explicit subversion of unflattering stereotypes of their occupation by closely linking their sense of self-worth and manliness to their dancing skills. Several hosts told me that they feel adored when many women compete for their attention, as if they are celebrities:
There are 30 dance hosts working in [my] dance hall, and I have bookings every day. Sometimes more than four women want to order me simultaneously and I get to pick which women I want to dance with in the night-time sessions. I am definitely manlier than others.Footnote 66
Furthermore, an accumulation of appreciation enables dance hosts to dictate the terms of their relationships with clients outside the dance hall:
I do not mess around. Say, if you decide to give me this amount [of money], it doesn't mean I am going to be willing to accept it. If I decide to accept it, it is very important for me to talk things through, so we can negotiate the terms of our relationship.Footnote 67
These quotes indicate the strategic importance that dance hosts attach to perfecting their dancing skills in order for them to embody the traditional masculine ideal – that is, men who have freedom of choiceFootnote 68 and power over women – rather than just being a commodity waiting to be bought.
Dance hosts further reported that when they successfully develop an ongoing, romantic relationship with a client, they accentuate their masculinity by displaying attentive, protective, concerned and caring attitudes and behaviour for that client. As a result, their clients come to rely heavily on them:
Whenever she feels worried about something, she won't consult her family members – I am the first person she talks to and seeks advice from. She always listens to me.Footnote 69
Another host opened a wine store with his client and they split the profits equally. Both experiences show that when they are engaged in a relationship with a client, hosts no longer feel like a commodity or an accessory; instead, they enjoy equal footing in the relationship. One host noted that his client “always tells me where she is and what she is up to, every day. I bet she doesn't share that much with her husband.”Footnote 70 Another revealed that whenever his client fell sick, she would not go to hospital unless he accompanied her and took care of her. He added that he felt contented when she listened to him: “It's no longer about money. I get a lot of satisfaction and joy when I feel like I am an important part of her life.”Footnote 71 These quotes illustrate that dance hosts enjoy being respected and valued in their relationships with clients and experience greater self-esteem as a result. As clients become more appreciative and dependent on them, dance hosts actually reproduce and reinforce their masculine superiority according to patriarchal Chinese society norms.
The dance hosts’ various means of constructing masculinity is very revealing of the dominant (traditional) gender hierarchy in patriarchal Chinese society. The emphasis is on being a tough man, a responsible caring protector, and on accumulating economic, cultural and social capital with the aim of achieving social mobility and status in order to maintain a degree of freedom of choice and to gain social approval and recognition. In their attempts to actively resist the stigmatization of their profession and in their deployment of different strategies to assert their masculinity, the hosts are trying to successfully negotiate and navigate culturally constructed social values and masculine norms to reproduce and reinforce traditional gender roles. Although they make money and are able to embody and enact desirable masculine traits, the dance hosts often feel a sense of loss. They only enjoy a sense of being “masculine” when they are respected, appreciated and “needed” by their female clients. Thus, dance hosts’ construction of masculinity is fragile and highly dependent upon how much social recognition, respect and approval they manage to garner from others.
In this paper, I argue that dance hosting is a form of “marginalized” masculinity.Footnote 72 Owing to the entrenched stigmatization of male prostitution in Chinese society, dance hosting remains a low-status occupation, with shameful, emasculating connotations. The dance halls, and other spaces where the hosts encounter their adoring clients, are the sites where hosts find professional recognition. In theoretical terms, they use their proficiency in dancing and their affective labour to construct masculinity in ways that recall Connell's concept of hegemonic masculinity.Footnote 73 To draw on Connell, dance hosts lack power in Chinese society, owing to their stigmatized profession, but they can enjoy a degree of power within the “internal world” of their profession. As the hosts’ constructed masculinity is so site-specific and dependent on the approval of the clients, the host's self-respecting, gendered subjectivity is highly marginalized. In creating and maintaining a distinction between wider society and their “internal world,” dance hosts can retain a sense of self-esteem, maintain superiority over women and reclaim their hegemony despite the stigma they carry in wider society.
Conclusion
In this article, I present an account of the stigmatized profession of dance hosting and the masculine subjectivities of Chinese dance hosts. Dance hosts’ subjectivities highlight the complexities involved in the cultural shaping of “proper” Chinese masculinity. In modern China, ideal masculinity involves a complex configuration of Chinese societal veneration of traditional gender-specific expectations and the contemporary Chinese masculine ideals of wealth and social status, as well as the pursuit of social recognition and respectability. The complex manner in which dance hosts are subjected to social stigma while they struggle to position themselves in relation to the Chinese culturally dominant form of masculinity is reminiscent of Connell and Messerschmidt's argument that “‘gender’ is always relational, and patterns of masculinity are socially defined in contradistinction from some model (whether real or imaginary) of femininity.”Footnote 74 It also reflects Connell's emphasis on hegemonic masculine ideals, which guarantee “the dominant position of men and the subordination of women.”Footnote 75
This study finds that Chinese men are supposed to be “tough,” have younger female partners, and be the responsible, caring protectors of women. Furthermore, the embodiment of urbane traits such as good taste, entrepreneurship, wealth, high social and economic status, as well as a degree of freedom of choice, social respectability and social recognition, not only points to class as an enduring set of hierarchical power relations but also the fulfilment of hegemonic masculine subjectivity. This subjectivity allows dance hosts to be deserving of a prominent position over women that speaks of their worthiness and completeness.
In this article, I propose that dance hosting helps to direct analytic energies to the traditional gender norms (or ideals) and dominant Chinese cultural values that give texture to men and women's actions and desires in everyday life. By attending to the situated and relational ways in which dance hosts reconstruct their masculinity and engage with clients, I argue that both hosts and clients reproduce and reinforce the traditional gender hierarchy that portrays men as superior and women as subordinate in various manners and in the minute details of everyday life. Dance hosting offers dance hosts and clients chances to assert a separation between reality and their “internal world,” or the real and the ideal. In real life, dance hosts crave masculinity owing to their lack of money, whereas clients pine for femininity owing to the lack of attentive care and protection they receive. As such, dance hosts, who come from low-income families, subvert traditional Chinese gender norms by opting for the potentially lucrative profession of dance hosting in order to effect their own upward class mobility. In contrast, their wealthy female clients, through behaving in ways that are culturally engendered as masculine, appear to subvert Chinese gender norms through their purchase of the hosts’ attentive companionship. However, their “internal world,” or “ideal world,” is one in which the hosts and their adoring clients are simultaneously acting in accordance with highly conformist gender norms: the male hosts achieve hegemonic masculinity by performing the role of the protective, charming and chivalrous gentleman and seeking social recognition and respectability (which will enhance their normative masculinity) from clients. Their female clients develop a feminine reliance on the hosts’ affective labour, with their feminine subjectivity enjoying the masculinity enacted by the hosts. I argue that the behaviour of dance hosts and their female clients is more conformist than subversive of Chinese gender expectations, as the hosts strive to become an embodiment of the male “superman” and the women seek experiences which enable them to do so. The clients enjoy performing a traditionally feminine role (albeit one which is, clearly, complicated by the reality of the social and economic power they wield in their relationships with the hosts). Thus, dance hosting shows how the traditional gender norm serves as a totalizing role in the making of an ideal woman and man. Through such unconventional relationships, both hosts and clients fulfil conventional gender ideals, achieve a double catharsis and gain balance and control in real life. Hence, dance hosting is never a pessimistic escape from reality. Instead, it serves as an active means for women and men to understand themselves and others, as well as society as a whole. This paper concludes that gender ideals are inscribed upon bodies and the pursuit of masculinity and femininity is, then, a visceral act.
Acknowledgements
Funding for this research was provided by the Hughes Hall Santander Award, University of Cambridge, and The Eddie Ching Fellowship. I am grateful to the editors and anonymous reviewers for their insightful comments in significantly improving this manuscript. I owe special thanks to Isaac Yap and Helen Rowlands for spotting language errors. I would also like to extend my appreciation to my informants for their time.
Biographical note
Juan CHEN is a PhD candidate at the University of Cambridge. Recent papers include “Values reconciliation: constructing the exemplary ideal personhood through overseas education.” Her research interests include anthropology of values, morality and ethics, sexuality, gender and intimacy.