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Uncle Smith Wants You: Post-Colonial Identity Formation, Book Diplomacy, and the Franklin Pakistan Archive (c.1954–1965)

Published online by Cambridge University Press:  24 September 2026

Sarah Hussain*
Affiliation:
The University of Texas at Austin College of Liberal Arts, USA History, Tufts University, USA
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Abstract

The Franklin Book Program (FBP), established in May 1952 by Datus C. Smith Jr., former director of Princeton University Press, was a non-profit initiative with international reach. This article examines its operations in Pakistan to reassess the workings and limits of Cold War cultural diplomacy through print. Drawing on archival correspondence between Franklin’s New York headquarters and its Lahore office, alongside its Urdu-language publications, it argues that the program functioned as a fragile infrastructure shaped by local actors and shifting political conditions. It further situates Urdu publishing within debates over language and citizenship, particularly amid heightened scrutiny during the 1965 Indo-Pakistani War, to show how translation and circulation operated as sites of negotiation.

Information

Type
Research Article
Creative Commons
Creative Common License - CCCreative Common License - BY
This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted re-use, distribution and reproduction, provided the original article is properly cited.
Copyright
© The Author(s), 2026. Published by Cambridge University Press in association with American Institute of Pakistan Studies
Figure 0

Figure 1. Cover of The United Nations and How It Works, Library of Congress, Urdu Franklin Books Collection.

Figure 1

Figure 2. Cover of War and Peace in The Law of Islam, Library of Congress, Urdu Franklin Books Collection.

Figure 2

Figure 3. Democracy Begins in The Home, Library of Congress, Urdu Franklin Books Collection.

Figure 3

Figure 4. The Flame of Islam, Library of Congress, Urdu Franklin Books Collection.

Figure 4

Figure 5. Title page of The First Book of Pakistan, Library of Congress, Urdu Franklin Books Collection.